About Us

I am a WordPress professional and have had 12 years in the industry. I began this journey before WordPress became a commonly-known thing. I guess that makes me a WordPress hipster. Through my career, I have written the WordPress Bible, co-founded the leading WordPress-specialized hosting company, WP Engine, and worked nearly 10 years as a consultant for companies large and small. I am currently a Sr. Engineer at 10up. My interests are wide and varied. This site is largely about business and technology, with a fair smattering of philosophical musings. Enjoy.

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Letting Perfect Get in the Way

I’ve been contemplating a phrase for a few days now. It applies to writing code, as I do for a living, as well as a whole host of other things… from relationships, to home life, life goals and endeavors… the list goes on. Don’t let perfection stand in the way […]

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New Adventures with 10up

It’s such a weird feeling. Since I began this blog in 2004, I’ve been able to say I was truly hired exactly one time. That day was Jan 9, 2013. In 2004, I was employed by Northrop Grumman. In 2006, I left NG to pursue the startup world, I took […]

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Dishonesty in Digital Marketing

$9.99. We used to look at that number, scratch our heads and rationalize the price as a marketing tactic to make buyers believe a product was cheaper than it was. This is all based on the psychology that $9.99 looks cheaper than $10 visually. $99.99 isn’t $100 because it’s not a […]

Photo by Brandon Zierer

Adding a Time Start to WordPress Media Embeds

Ever have those times that you’d like to share a piece of media but have it start at a particular time? I did recently, and figured I’d share my solution.

It turns out, WordPress does not support this feature out of the box (though you could argue, theoretically, that it should).

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If I Had to do it All Again

As I sit here tonight, at a bar, typing on the WordPress app (which will undoubtedly make my fingers cramp typing long form), I’m thinking about my life. What has made me a man, a developer, a friend, and lover (I can even get in Oxford commas on the app!) […]

Image used by creative commons. Credit: Beat Küng

The Internet is About to Become WAY Faster

Earlier this week, the big news in the tech space surrounded the completion of the HTTP/2 Spec. Gibberish, gibberish, gibberish. What does this mean for the internet? The short version is: it’s about to become way faster. Faster is extremely important if you want to make money from traffic to your […]

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Public Enemy Number 1 for A Small Development Shop

Net-30, Net-45, Net-60.

If you’ve been working as a freelancer or run your own development shop, you’re familiar with these terms. They are the terms that many businesses leverage for paying invoices. They exist because of Accounts Payable.

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Weekly Blog Post Challenge

Back in 2004, I, like many other people in the WordPress community began blogging. We didn’t, I don’t think, get into WordPress because we wanted to write code or build a career. We got into it because we wanted to write. Our natural talent and curiosity took over, however, and […]

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My process for Photography Production

I’ve shared a lot of my photography via social networks – Twitter, Facebook, Instagram and Flickr. It’s generally unlike other photography that you may see around the web. I generally don’t shoot people, unless the people are part of a greater narrative or scene. Never as the object of focus […]

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Depression:What it Means

As everyone has most likely heard now, Robin Williams has died. Police have now come out and said he hung himself. Not too long ago, Phillip Seymour Hoffman overdosed on a cocktail of heroin, cocaine and amphetamine, used to treat ADHD. That overdose resulted in his untimely death. These incidents, […]

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