Either my head has been in the sand or I just am not as tapped into the blogosphere as I’d like to be. Apparently, the elaborate, but convincing hoax known as The Anonymous Lawyer, was a long running thing that wrapped up tons of law firm readers….who bought the hoax hook, line and sinker.
It’s good fun to read about the antics pulled by Jeremy Blachman and his partner in crime.
Meanwhile, here’s an inside glimpse of the hoax from Scheherazade.
So since then I’ve been lucky enough to have glimpses into the sausage factory as Jeremy’s been pulling this stunt. I even tagged along for a while, and wrote my own fictional blog, from the point of view of an associate at Anonymous Lawyer’s firm, who may or may not have had a little affair with Anonymous Lawyer. Jeremy and I would coordinate a story line, or some details about the firm that we would both include on a particular day, from a different point of view. It was a fun little exercise in collaborative fiction, and fun to try to write in a voice different from my own, as a character I didn’t like all that much. A few folks caught on — I got a few emails from friendly associates warning the character that there was a partner in her firm who had a blog, too, and she should watch her back. But hardly anybody was reading Becky Turtle, even as Anonymous Lawyer’s audience grew, so I killed her off after a couple of months by sending her overseas to the firm’s London office.
Stumble it!
About the Author: Aaron Brazell is the lead editor of Technosailor.com and a social media expert. His passion is to see companies and individuals use the internet and web technologies wisely and effectively to promote their brands and companies. He is Business Development Manager for Lijit and he worked as Director of Technology at b5media from 2005-2008 and is currently an independent consultant.
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