Web Professor has out together an excellent list of lessons for SEO.
My favorites:
3. Online Marketing is where its at, and that should encompass SEO
11.Just because someone can argue well online doesn’t mean they know jack shit.
19. Just because a search engineer is nice, smart, witty and reasonably honest doesn’t mean he isn’t your adversary.
22. Yahoo and MSN have traffic to send too
34. Don’t be afraid to spend money for information, just try and buy it from someone who is honest and not a cult leader.
35. Write often, it doesn’t matter if your a sucky writer most people never take the risk of writing in the first place.
37. SEO is not a replacement for a business plan
48. Put yourself in a position where your customers seek you.
57. SEOBook was great I wish I had read it sooner it would have saved me a year or more of reading forums.
64. A good listener is well rewarded.
65. I hate its promotional “speak” and hyperbole but I actually found “How to win friends and influence others” useful.
69. A bar full of internet marketers is a funny thing to watch.
Check out the entire list here.
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