Yahoo Publisher Network sent notices out on Friday to a number of publishers on Friday informing them that, as of Monday their YPN accounts would be terminated due to low quality traffic coming from MySpace. Yet another item in my ever-growing reasons of why MySpace is the spawn of Satan and needs to be sent into http oblivion.
Jen has a good write up on the topic:
It has long been known that source of traffic can result in an AdSense suspension, but this is the first time it has been known that either AdSense or YPN has been targeting not only a single specific source of traffic, but also one that is somewhat legitimized as being a true site… as opposed to the “get 20,000 visitors to your site for only $19.99″ variety that is usually targeted for being poor quality.
However, this definitely opens up questions about what other sites that YPN will target next? Will all social networking type of sites be targeted? Or was MySpace a notable exception. But it definitely seems that users monetizing MySpace through YPN were definitely targeted, since all were contacted Friday with their accounts being suspended on the following Monday.
Hat Tip: Darren
Stumble it!
About the Author: Aaron Brazell is the lead editor of Technosailor.com and a social media expert. His passion is to see companies and individuals use the internet and web technologies wisely and effectively to promote their brands and companies. He is Business Development Manager for Lijit and he worked as Director of Technology at b5media from 2005-2008 and is currently an independent consultant.
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I would imagine they were redirecting pretty non-qualified traffic from MySpace to the advertiser's websites, and with the amount per click advertisers pay, be sure they're watching carefully. At least Yahoo kicked them out personally, so that was a nice touch ;)
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