Comments on: Is Contextual Advertising Dead? http://technosailor.com/2006/06/14/is-contextual-advertising-dead/ Web Technology and Real Life Merge Thu, 18 Mar 2010 02:16:34 +0000 hourly 1 http://wordpress.org/?v=3.0-alpha By: ian collier http://technosailor.com/2006/06/14/is-contextual-advertising-dead/comment-page-1/#comment-235981 ian collier Mon, 31 Jul 2006 14:11:37 +0000 http://www.technosailor.com/is-contextual-advertising-dead/#comment-235981 Is contextual advertising dead??<br><br>Well, we are a company that provides a number of automated skins for domain owners looking for a quick and easy content rich web site. As contextual ads become more widely known [as ads], the average web surfing user is becoming increasingly sceptical (call it cynical) to the validity of certain sites. In simple terms, with the amount of unavoidable parking sites / web site coming soon sites out there (full of sponsored links) average surfers have become tired of filling the pockets of lazy webmasters.<br><br>So what is the solution?? As an incidental, we have found that blogs specialising in a niche market can achieve a maximum of 15 - 20% click through. Those blogs "made for adsense" and chasing the high ppc terms achieve a lowly 1 - 2%. However, the key to achieving the highest revenue (despite lowering rates) is simply in the use of blending. Play around with your layout and your contextual ads until you find the right mix... Is contextual advertising dead??

Well, we are a company that provides a number of automated skins for domain owners looking for a quick and easy content rich web site. As contextual ads become more widely known [as ads], the average web surfing user is becoming increasingly sceptical (call it cynical) to the validity of certain sites. In simple terms, with the amount of unavoidable parking sites / web site coming soon sites out there (full of sponsored links) average surfers have become tired of filling the pockets of lazy webmasters.

So what is the solution?? As an incidental, we have found that blogs specialising in a niche market can achieve a maximum of 15 – 20% click through. Those blogs “made for adsense” and chasing the high ppc terms achieve a lowly 1 – 2%. However, the key to achieving the highest revenue (despite lowering rates) is simply in the use of blending. Play around with your layout and your contextual ads until you find the right mix…

]]> By: ian collier http://technosailor.com/2006/06/14/is-contextual-advertising-dead/comment-page-1/#comment-11777 ian collier Mon, 31 Jul 2006 13:11:37 +0000 http://www.technosailor.com/is-contextual-advertising-dead/#comment-11777 Is contextual advertising dead?? Well, we are a company that provides a number of automated skins for domain owners looking for a quick and easy content rich web site. As contextual ads become more widely known [as ads], the average web surfing user is becoming increasingly sceptical (call it cynical) to the validity of certain sites. In simple terms, with the amount of unavoidable parking sites / web site coming soon sites out there (full of sponsored links) average surfers have become tired of filling the pockets of lazy webmasters. So what is the solution?? As an incidental, we have found that blogs specialising in a niche market can achieve a maximum of 15 - 20% click through. Those blogs "made for adsense" and chasing the high ppc terms achieve a lowly 1 - 2%. However, the key to achieving the highest revenue (despite lowering rates) is simply in the use of blending. Play around with your layout and your contextual ads until you find the right mix... Is contextual advertising dead??

Well, we are a company that provides a number of automated skins for domain owners looking for a quick and easy content rich web site. As contextual ads become more widely known [as ads], the average web surfing user is becoming increasingly sceptical (call it cynical) to the validity of certain sites. In simple terms, with the amount of unavoidable parking sites / web site coming soon sites out there (full of sponsored links) average surfers have become tired of filling the pockets of lazy webmasters.

So what is the solution?? As an incidental, we have found that blogs specialising in a niche market can achieve a maximum of 15 – 20% click through. Those blogs “made for adsense” and chasing the high ppc terms achieve a lowly 1 – 2%. However, the key to achieving the highest revenue (despite lowering rates) is simply in the use of blending. Play around with your layout and your contextual ads until you find the right mix…

]]> By: Greengray.org - Pay-per-click advertising is dying, but not from click fraud http://technosailor.com/2006/06/14/is-contextual-advertising-dead/comment-page-1/#comment-9542 Greengray.org - Pay-per-click advertising is dying, but not from click fraud Sat, 08 Jul 2006 19:48:00 +0000 http://www.technosailor.com/is-contextual-advertising-dead/#comment-9542 [...] Third and last; there might be other reasons to suspect programs like Google’s Adsense are dying. Publishers report decreased earnings from contextual pay-per-click programs, making them less attractive than other types of advertising. [...] [...] Third and last; there might be other reasons to suspect programs like Google’s Adsense are dying. Publishers report decreased earnings from contextual pay-per-click programs, making them less attractive than other types of advertising. [...]

]]> By: Laura Ramos http://technosailor.com/2006/06/14/is-contextual-advertising-dead/comment-page-1/#comment-235980 Laura Ramos Fri, 07 Jul 2006 22:13:48 +0000 http://www.technosailor.com/is-contextual-advertising-dead/#comment-235980 I am intrigued by your comments on the lack of relevant ads served by YPN. Is this a matter of sparse inventory or poor editorial control? It doesn't appear that Yahoo is using any decent crawling and matching technology if the ads are that far off. Not that I advocate a pure tech approach (see my comments on Forrester's blog at: <a href="http://blogs.forrester.com/marketing/2006/07/does_contextual.html">http://blogs.forrester.com/marketing/2006/07/do...</a>) but I was wondering if you thought they would do better with greater volume/variety of ads or that they aren't paying much attention to relevance at this time. I am intrigued by your comments on the lack of relevant ads served by YPN. Is this a matter of sparse inventory or poor editorial control? It doesn’t appear that Yahoo is using any decent crawling and matching technology if the ads are that far off. Not that I advocate a pure tech approach (see my comments on Forrester’s blog at: http://blogs.forrester.com/marketing/2006/07/do...) but I was wondering if you thought they would do better with greater volume/variety of ads or that they aren’t paying much attention to relevance at this time.

]]> By: Laura Ramos http://technosailor.com/2006/06/14/is-contextual-advertising-dead/comment-page-1/#comment-9470 Laura Ramos Fri, 07 Jul 2006 21:13:48 +0000 http://www.technosailor.com/is-contextual-advertising-dead/#comment-9470 I am intrigued by your comments on the lack of relevant ads served by YPN. Is this a matter of sparse inventory or poor editorial control? It doesn't appear that Yahoo is using any decent crawling and matching technology if the ads are that far off. Not that I advocate a pure tech approach (see my comments on Forrester's blog at: http://blogs.forrester.com/marketing/2006/07/does_contextual.html) but I was wondering if you thought they would do better with greater volume/variety of ads or that they aren't paying much attention to relevance at this time. I am intrigued by your comments on the lack of relevant ads served by YPN. Is this a matter of sparse inventory or poor editorial control? It doesn’t appear that Yahoo is using any decent crawling and matching technology if the ads are that far off. Not that I advocate a pure tech approach (see my comments on Forrester’s blog at: http://blogs.forrester.com/marketing/2006/07/does_contextual.html) but I was wondering if you thought they would do better with greater volume/variety of ads or that they aren’t paying much attention to relevance at this time.

]]> By: Shirazi http://technosailor.com/2006/06/14/is-contextual-advertising-dead/comment-page-1/#comment-235979 Shirazi Fri, 07 Jul 2006 05:20:38 +0000 http://www.technosailor.com/is-contextual-advertising-dead/#comment-235979 While reblogging your thoughts, I was wondering about ads on TV or in print. Huge revenue is paid just to keep the product (or idea) in front of the audience. There is no guarantee that anyone who sees the costly ad on TV or in print will make a purchase. Is there? <br><br>May be they can think of some ways to keep the ad and pay for page loads without counting clicks. While reblogging your thoughts, I was wondering about ads on TV or in print. Huge revenue is paid just to keep the product (or idea) in front of the audience. There is no guarantee that anyone who sees the costly ad on TV or in print will make a purchase. Is there?

May be they can think of some ways to keep the ad and pay for page loads without counting clicks.

]]> By: Shirazi http://technosailor.com/2006/06/14/is-contextual-advertising-dead/comment-page-1/#comment-9414 Shirazi Fri, 07 Jul 2006 04:20:38 +0000 http://www.technosailor.com/is-contextual-advertising-dead/#comment-9414 While reblogging your thoughts, I was wondering about ads on TV or in print. Huge revenue is paid just to keep the product (or idea) in front of the audience. There is no guarantee that anyone who sees the costly ad on TV or in print will make a purchase. Is there? May be they can think of some ways to keep the ad and pay for page loads without counting clicks. While reblogging your thoughts, I was wondering about ads on TV or in print. Huge revenue is paid just to keep the product (or idea) in front of the audience. There is no guarantee that anyone who sees the costly ad on TV or in print will make a purchase. Is there?

May be they can think of some ways to keep the ad and pay for page loads without counting clicks.

]]> By: Flat Fee Advertising All That’s Left? http://technosailor.com/2006/06/14/is-contextual-advertising-dead/comment-page-1/#comment-9396 Flat Fee Advertising All That’s Left? Thu, 06 Jul 2006 22:46:38 +0000 http://www.technosailor.com/is-contextual-advertising-dead/#comment-9396 [...] I’ve thought for some time that contextual advertising is dead, and I see the argument about impression based advertising. But could his prediction be true? I sure hope not. If you enjoyed this post Subscribe to the Free ProBlogger Newsletter [...] [...] I’ve thought for some time that contextual advertising is dead, and I see the argument about impression based advertising. But could his prediction be true? I sure hope not. If you enjoyed this post Subscribe to the Free ProBlogger Newsletter [...]

]]> By: Blog monetization through Feedburner Ad Network (FAN) http://technosailor.com/2006/06/14/is-contextual-advertising-dead/comment-page-1/#comment-7774 Blog monetization through Feedburner Ad Network (FAN) Tue, 20 Jun 2006 11:13:28 +0000 http://www.technosailor.com/is-contextual-advertising-dead/#comment-7774 [...] I started experimenting with Feedburner Ad Network (FAN) this week. The program looks good. Feedburner has partnered with a number of companies and have relatively high-paying ads in their inventory. For general-interest websites, CPM can be a huge boost to making income. This week I heard an argument that contextual advertising died a nobody notified me. It’s not hard to believe that contextual ads on blogs are hurting. For this reason, CPM looms even larger as a business model. [...] [...] I started experimenting with Feedburner Ad Network (FAN) this week. The program looks good. Feedburner has partnered with a number of companies and have relatively high-paying ads in their inventory. For general-interest websites, CPM can be a huge boost to making income. This week I heard an argument that contextual advertising died a nobody notified me. It’s not hard to believe that contextual ads on blogs are hurting. For this reason, CPM looms even larger as a business model. [...]

]]> By: Michael Hampton http://technosailor.com/2006/06/14/is-contextual-advertising-dead/comment-page-1/#comment-235978 Michael Hampton Sun, 18 Jun 2006 05:20:59 +0000 http://www.technosailor.com/is-contextual-advertising-dead/#comment-235978 It really depends on the target demographics of the people visiting your blog. I've definitely seen a drop in AdSense revenue over the past few months despite rising traffic and steady click-through rates. The only thing I can figure is CPC has dropped. And the only way that would happen is if advertisers are bidding lower. Then again it may well be that summer is a slower time for this type of advertising.<br><br>I've also made quite a bit of unexpected money from affiliate links lately, but as much of what I blog about isn't related at all to products and services, I have few opportunities to use such programs.<br><br>I've experimented as well with paid-placement ads such as Adbrite and Text Link Ads, and been thoroughly disappointed.<br><br>Is contextual advertising dead? I doubt it. But I've also got my eyes open to make sure that if it DOES die, I've got something else. It really depends on the target demographics of the people visiting your blog. I’ve definitely seen a drop in AdSense revenue over the past few months despite rising traffic and steady click-through rates. The only thing I can figure is CPC has dropped. And the only way that would happen is if advertisers are bidding lower. Then again it may well be that summer is a slower time for this type of advertising.

I’ve also made quite a bit of unexpected money from affiliate links lately, but as much of what I blog about isn’t related at all to products and services, I have few opportunities to use such programs.

I’ve experimented as well with paid-placement ads such as Adbrite and Text Link Ads, and been thoroughly disappointed.

Is contextual advertising dead? I doubt it. But I’ve also got my eyes open to make sure that if it DOES die, I’ve got something else.

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