What’s in a Name (or why the name is lower-case b-number-5-lowercase-media)
b5media has become used to the idea that nobody knows how to spell our name. We spell it b5media, with a lower case b and no space, dot, jot or tittle between 5 and media. It’s a hard name to spell, no doubt, so I understand the confusion. We did make the mistake of possessing a logo that has a dot in between 5 and media and one that has caused heartburn.
And of course, traditional grammar suggests that a proper noun, such as the name of a company, be capitalized. Really though, we like to break all the rules and expectations placed on us. We lower-case-ize that b5 and thats because we’re different. We think. Or at least we hope.
Perhaps one day the meaning behind the name will be publically revealed, but I’d venture to guess that it has something to do with 5 boys who had a dream of a network of blogs filled with kickass bloggers who write like they mean it and want the world to know. Five boys, you ask? Aren’t their three boys and a girl?
Well, yes. But that’s another story. We like to be different, remember? ;)
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Written by Aaron Brazell on August 21, 2006
Popularity: 1% [?]
Aaron Brazell
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Actually I’ve made the reason public a couple of times: when we were going through the brainstorming session for names, I came up with b5media meaning blogging 5 people media as there were originally 5 people involved in the process, 3 of whom remained at launch. We had all sorts of interesting name choices, indeed b5media wasnt the most bold nor interesting, but it met the marketing challenge: it was easy to remember, easy to spell, and the .com name was available.
As for the lower case it was always a matter of asthetics for me more than anything else, and hence it’s never had a capital B. To the eye b5media looks nicer than B5Media, the B being a bit harsh on the eye.
Duncan- you take all the fun out of this post with your seriousness :)
I’d tell the story about the name blogmedia, but that should be pretty obvious ;)
Matty
Actually I’ve made the reason public a couple of times: when we were going through the brainstorming session for names, I came up with b5media meaning blogging 5 people media as there were originally 5 people involved in the process, 3 of whom remained at launch. We had all sorts of interesting name choices, indeed b5media wasnt the most bold nor interesting, but it met the marketing challenge: it was easy to remember, easy to spell, and the .com name was available.
As for the lower case it was always a matter of asthetics for me more than anything else, and hence it’s never had a capital B. To the eye b5media looks nicer than B5Media, the B being a bit harsh on the eye.
Actually I’ve made the reason public a couple of times: when we were going through the brainstorming session for names, I came up with b5media meaning blogging 5 people media as there were originally 5 people involved in the process, 3 of whom remained at launch. We had all sorts of interesting name choices, indeed b5media wasnt the most bold nor interesting, but it met the marketing challenge: it was easy to remember, easy to spell, and the .com name was available.
As for the lower case it was always a matter of asthetics for me more than anything else, and hence it’s never had a capital B. To the eye b5media looks nicer than B5Media, the B being a bit harsh on the eye.
Duncan- you take all the fun out of this post with your seriousness :)
Duncan- you take all the fun out of this post with your seriousness :)
I’d tell the story about the name blogmedia, but that should be pretty obvious ;)
Matty
I’d tell the story about the name blogmedia, but that should be pretty obvious ;)
Matty
Good to know! Thanks guys.
Good to know! Thanks guys.
Good to know! Thanks guys.