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	<title>Comments on: What&#8217;s in a Name (or why the name is lower-case b-number-5-lowercase-media)</title>
	<atom:link href="http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/</link>
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		<title>By: Easton Ellsworth</title>
		<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/comment-page-1/#comment-237572</link>
		<dc:creator>Easton Ellsworth</dc:creator>
		<pubDate>Tue, 22 Aug 2006 20:23:54 +0000</pubDate>
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		<description>Good to know!  Thanks guys.</description>
		<content:encoded><![CDATA[<p>Good to know!  Thanks guys.</p>
]]></content:encoded>
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		<title>By: Easton Ellsworth</title>
		<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/comment-page-1/#comment-234824</link>
		<dc:creator>Easton Ellsworth</dc:creator>
		<pubDate>Tue, 22 Aug 2006 20:23:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.technosailor.com/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/#comment-234824</guid>
		<description>Good to know!  Thanks guys.</description>
		<content:encoded><![CDATA[<p>Good to know!  Thanks guys.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Easton Ellsworth</title>
		<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/comment-page-1/#comment-13581</link>
		<dc:creator>Easton Ellsworth</dc:creator>
		<pubDate>Tue, 22 Aug 2006 19:23:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.technosailor.com/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/#comment-13581</guid>
		<description>Good to know!  Thanks guys.</description>
		<content:encoded><![CDATA[<p>Good to know!  Thanks guys.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Craven</title>
		<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/comment-page-1/#comment-237571</link>
		<dc:creator>Matt Craven</dc:creator>
		<pubDate>Tue, 22 Aug 2006 03:43:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.technosailor.com/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/#comment-237571</guid>
		<description>I&#039;d tell the story about the name blogmedia, but that should be pretty obvious ;)&lt;br&gt;&lt;br&gt;Matty</description>
		<content:encoded><![CDATA[<p>I&#8217;d tell the story about the name blogmedia, but that should be pretty obvious ;)</p>
<p>Matty</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Craven</title>
		<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/comment-page-1/#comment-234823</link>
		<dc:creator>Matt Craven</dc:creator>
		<pubDate>Tue, 22 Aug 2006 03:43:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.technosailor.com/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/#comment-234823</guid>
		<description>I&#039;d tell the story about the name blogmedia, but that should be pretty obvious ;)&lt;br&gt;&lt;br&gt;Matty</description>
		<content:encoded><![CDATA[<p>I&#8217;d tell the story about the name blogmedia, but that should be pretty obvious ;)</p>
<p>Matty</p>
]]></content:encoded>
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	<item>
		<title>By: Aaron</title>
		<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/comment-page-1/#comment-237570</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Tue, 22 Aug 2006 03:42:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.technosailor.com/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/#comment-237570</guid>
		<description>Duncan- you take all the fun out of this post with your seriousness :)</description>
		<content:encoded><![CDATA[<p>Duncan- you take all the fun out of this post with your seriousness :)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Aaron</title>
		<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/comment-page-1/#comment-234822</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Tue, 22 Aug 2006 03:42:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.technosailor.com/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/#comment-234822</guid>
		<description>Duncan- you take all the fun out of this post with your seriousness :)</description>
		<content:encoded><![CDATA[<p>Duncan- you take all the fun out of this post with your seriousness :)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Duncan</title>
		<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/comment-page-1/#comment-237569</link>
		<dc:creator>Duncan</dc:creator>
		<pubDate>Tue, 22 Aug 2006 03:40:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.technosailor.com/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/#comment-237569</guid>
		<description>Actually I&#039;ve made the reason public a couple of times: when we were going through the brainstorming session for names, I came up with b5media meaning blogging 5 people media as there were originally 5 people involved in the process, 3 of whom remained at launch. We had all sorts of interesting name choices, indeed b5media wasnt the most bold nor interesting, but it met the marketing challenge: it was easy to remember, easy to spell, and the .com name was available. &lt;br&gt;&lt;br&gt;As for the lower case it was always a matter of asthetics for me more than anything else, and hence it&#039;s never had a capital B. To the eye b5media looks nicer than B5Media, the B being a bit harsh on the eye.</description>
		<content:encoded><![CDATA[<p>Actually I&#8217;ve made the reason public a couple of times: when we were going through the brainstorming session for names, I came up with b5media meaning blogging 5 people media as there were originally 5 people involved in the process, 3 of whom remained at launch. We had all sorts of interesting name choices, indeed b5media wasnt the most bold nor interesting, but it met the marketing challenge: it was easy to remember, easy to spell, and the .com name was available. </p>
<p>As for the lower case it was always a matter of asthetics for me more than anything else, and hence it&#8217;s never had a capital B. To the eye b5media looks nicer than B5Media, the B being a bit harsh on the eye.</p>
]]></content:encoded>
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	<item>
		<title>By: Duncan</title>
		<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/comment-page-1/#comment-234821</link>
		<dc:creator>Duncan</dc:creator>
		<pubDate>Tue, 22 Aug 2006 03:40:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.technosailor.com/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/#comment-234821</guid>
		<description>Actually I&#039;ve made the reason public a couple of times: when we were going through the brainstorming session for names, I came up with b5media meaning blogging 5 people media as there were originally 5 people involved in the process, 3 of whom remained at launch. We had all sorts of interesting name choices, indeed b5media wasnt the most bold nor interesting, but it met the marketing challenge: it was easy to remember, easy to spell, and the .com name was available. &lt;br&gt;&lt;br&gt;As for the lower case it was always a matter of asthetics for me more than anything else, and hence it&#039;s never had a capital B. To the eye b5media looks nicer than B5Media, the B being a bit harsh on the eye.</description>
		<content:encoded><![CDATA[<p>Actually I&#8217;ve made the reason public a couple of times: when we were going through the brainstorming session for names, I came up with b5media meaning blogging 5 people media as there were originally 5 people involved in the process, 3 of whom remained at launch. We had all sorts of interesting name choices, indeed b5media wasnt the most bold nor interesting, but it met the marketing challenge: it was easy to remember, easy to spell, and the .com name was available. </p>
<p>As for the lower case it was always a matter of asthetics for me more than anything else, and hence it&#8217;s never had a capital B. To the eye b5media looks nicer than B5Media, the B being a bit harsh on the eye.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Craven</title>
		<link>http://technosailor.com/2006/08/21/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/comment-page-1/#comment-13537</link>
		<dc:creator>Matt Craven</dc:creator>
		<pubDate>Tue, 22 Aug 2006 02:43:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.technosailor.com/whats-in-a-name-or-why-the-name-is-lower-case-b-number-5-lowercase-media/#comment-13537</guid>
		<description>I&#039;d tell the story about the name blogmedia, but that should be pretty obvious ;)

Matty</description>
		<content:encoded><![CDATA[<p>I&#8217;d tell the story about the name blogmedia, but that should be pretty obvious ;)</p>
<p>Matty</p>
]]></content:encoded>
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