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Dec
03
2006

Interview With Matt Craven on the Sale of the Blog Herald

Posted by: Aaron Brazell

Back in November, Problogging.com (formerly BlogMedia) closed a deal that would sell the well known blogging news site - once owned by Duncan Riley - to an undisclosed buyer.

Matt explains why selling Blog Herald made sense for their business.

The more that we had thought about it - the more it made sense as a part of our efforts to refocus our company. We were wanting to focus more on the consulting end of blogging - we saw gaps in the area of blogging services that we believed that we could fill - and we knew that we enjoyed doing regular podcasts. And owning the Blog Herald was a time constraint on the things that we really wanted to…

I had the opportunity to interview Matt Craven about the sale.

Show Notes:

  • Beer, Maryland Crab Cakes and G&M Crabcakes.
  • Blog Herald Sold to an undisclosed buyer.
  • Duncan Riley.
  • Matt expresses mixed feelings about parting with Blog Herald.
  • BlogMedia has been around since 1994. Matt began blogging in 2002. Professional Blogging in October 2005.
  • Shaved heads in the cold suck! High of 15 F in Minneapolis Saturday
  • Quote from original sale announcement in Feb: “This acquisition allows BlogMedia to become the news destination of choice for readers seeking technology news & information about blogs, blog networks, and professional blogging.”
  • Why was the Herald originally purchased if it did not fit the vision and goals of BlogMedia.
  • BlogMedia is now Problogging.com.
  • No competition to Darren Rowse.
  • Seeking to provide services for pro bloggers. Jobs Database, Affiliating, etc.
  • Things learned from Blog Herald.
  • How are the new owners going to handle the site?
  • Advice provided to the new owner by Matt.
  • 901am.com and David Krug.
  • The blogging echo chamber and Jeremy Zawodny.
  • ScrivsTyme podcast
  • Mob mentality in the blogosphere.
  • Jason Calacanis, Nick Denton, Chartreuse. Is there an era passing?
  • Up and Coming: Tony Hung and Mil-bloggers.
  • Musical Credits: Californication, Red Hot Chili Peppers; What’s the Frequency, Kenneth?, R.E.M.

Listen now to the podcast interview with Matt Craven of Problogging.com regarding the sale of the Blog Herald:

Download 28:31m, 26.1mb

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About the Author: Aaron Brazell is the lead editor of Technosailor.com and a social media expert. His passion is to see companies and individuals use the internet and web technologies wisely and effectively to promote their brands and companies. He served as Director of Technology at b5media from 2005-2008 and is currently an independent consultant.
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    Martin Neumann —1 year ago with 1 point

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    Nice podcasts guys - you went through a lot of topics. You two sound like a natural pairing, should do more podcasts together.

    And the intro and exit music: cool !

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    Jessica Doyle —1 year ago with 1 point

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    That was a pleasure to listen to, Aaron and Matt.

    *curtsey*

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    Matt Craven —1 year ago with 1 point

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    You are welcome anytime - plus I want to do more group discussions :)
    m

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    Aaron Brazell —1 year ago with 1 point

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    Thanks Matt for talking to me and Peter for stopping by (again!). :-)

    I really want to do more of these podcasts, on either end. Maybe I can come on Podherald sometime, Matt. :)

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    Peter Davis —1 year ago with 1 point

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    Nicely done interview Aaron.

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    Matt Craven —1 year ago with 1 point

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    Thanks for the interview - I always have a blast chatting with you :)

    Matt

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