Rethink February 5, 2007 Aaron Brazell Aaron Brazell Inappropriate title perhaps for search engines, but purely defining the essence of this video. Check it out. Thanks, Darren. Aaron Brazell Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.