7 Traits of Highly Effective Bloggers

This article was originally published on May 23, 2006 and is being republished as part of the Technosailor 3-year Blogiversary series. This was part of a Group Writing Project.

habits.jpgAs part of the ProBlogger writing project, Habits of highly effective bloggers, I thought I’d offer my own thoughts on the topic.

Darren asked for Habits and I think I’ll twist his words because I believe habits flow from character and character is what makes the man. Instead, I’ll blog about 7 characteristics of a successful blogger from my perspective. All of these are areas I personally strive for in my blogging and, though I fall short sometimes, I hope I learn from my mistakes and take the steps to be better in these areas.

Respect
Respect is key in blogging. It makes the assumption that others have something to contribute to my blogging. It realizes that no one cares who I am until I demonstrate that I care who they are. It demonstrates that I understand that another blogger who I might have a disagreement with has something to contribute to my blogging career if I let him. Steve Rubel is one such blogger who defers often to others and for that, he is widely respected.

Credibility
Yesterday, I discussed credibility in blogging and how important it is. How people percieve my writing and the authority that my writing has is what credibiltiy is. Does my opinion instill trust in readers and other bloggers that I have some baseline understanding of the topic I am writing about. Bloggers become subject matter experts not by who they are, but what they write and with what credibility they write with. Arianna Huffington was one such blogger who came on the mainstream of blogging and did not succeed based on who she was but with the credibilty in which she wrote.

Teachability and Mentoring
I’ve found that no blogger has the corner on the market and can always be taught something. Whether it’s search engine optimization, or monetization, or technical details of blogging, every blogger can learn in some way. In fact, the best kind of blogger is the one that openly admits to constantly learning. To be teachable, a blogger must be willing to latch onto another blogger or two and soak in everything they demonstrate. This is not to say that they copy content, but techniques and methods can be mimicked.

Likewise, some bloggers have so much to give that they want to give it away. Maybe they allow another blogger to write on their blog for a period of time while the writer find his own voice. A Mentor will help a younger blogger find that voice, and offer constructive criticism with the knowledge that one day, the student may be better than the teacher. There is no shame in this. Personally, I have not always had a lot to give, but I’ve tried over the years to incorporate guest blogging on this blog to help other bloggers find their voice. Some of those who have blogged here have gone on to their own blogs.

Relationships
Some bloggers think they are an island and what they write is all about them. I don’t find this to be a very good approach to blogging. I think this mentality eclipses all the other characteristics found here and prevents a blogger from becoming successful. Writing is good for the blog, but relationships are good for the blogger. Knowing people and even more so understanding them is important to a blogger becoming all he can be. Blog networks are particularly effective in this area. At b5media, we have an internal forum that has gone on to be a water cooler for our bloggers. We talk about our kids and our cars and the things we did on the weekend because blogging is more than writing. It’s relationships.

Confidence
As a blogger grows in the trade, he can become more comfortable in the blogging setting or he can maintain an awkwardness that questions how people will recieve him. While I don’t encourage brashness, confidence is something that is essential to building trust and relationships with readers. My wife used to ask me what I found sexy in a woman and besides the physical attributes, I always told her that I thought confidence in a woman was sexy. A woman who worries about what people think of her appearance or who slinks to a corner in a group of people does not demonstrate sexiness, but one who is comfortable in who she is and what she contributes is extremely attractive. Be that woman.

Humor and Wit
Of course, the most easily read blogs are the ones that are injected with some humor. Folks who can take the world with a grain of salt, not get so introspective and serious that it’s not fun. With and charm are something that readers relate to and having the ability to look at the world through the lens of humor will gain more readers that can relate.

Loyalty
The last characteristic I value in bloggers is loyalty. Loyalty to friends. Loyalty to mentors. Loyalty to proteges. Loyalty to those whom you have travelled the blogging world with. The “long tail” of blogging is such that there are millions of blogs out there. People come and people go. Staying true to a core of people to whom you value strengthens the core of people and strengthens the individual blogger. You;ll often see me cite the same sources. My frequent reads are in my RSS reader and out of 238 feeds, there are under 50 whom I will regularly quote, cite or otherwise link to regularly.

These are my values and the charachter traits I see in bloggers that I see as successful and they are traits I try to cultivate in myself.

Published by

Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.

12 thoughts on “7 Traits of Highly Effective Bloggers”

  1. Aaron, thank you for giving us these free blogging tips. Vinnie grins, and so do I because blogging is what I blog about. :)

    These are all great principles, but I want to pick one and just comment on it a bit. Teachability is incredibly significant. I started blogging only last fall, and I know I never would have learned very quickly at all about blogging if I hadn’t resolved from the beginning to be willing to be taught. You’ve got to be willing to listen to feedback from others, to learn from others, and to learn from your own research and your own experiences, and then you’ve got to apply that new knowledge fast so it gets ingrained in you.

    Thoughts –> acts –> habits –> character traits –> destinies. It all starts above the neck.

  2. I like how you turned the habits into characteristics. Very deep!

    As for being “that woman,” are you trying to tell us something? ;)

  3. Thanks, Aaron. I appreciate your thoughtful post on the ProBlogger project. You’ve got a great ‘voice’ (writing style). I also (with Hsien) have to note the “Be that woman” comment, which made me laugh; first of all, thinking, “Is he talking to ME?!” and second, in appreciation of a job well done on finding the balance between including yourself in your writing, with personal comments, experiences, etc., yet still keeping it interesting and about, or for, your reader. (Am I making sense? I’m trying to compliment how you do this, without coming right out and saying…some people really suck at this! There, I’ve said it…) But not you!! Live, Love & Laugh, Sherri

  4. You my friend have a lot to learn about commitment. I will admit you were my blogging mentor at one time. But it is funny how when a person finds or shall I say begins to find thier place in blogging thier mentors can be so critical of their efforts.

    Blogging mentors need to seperate personal relationships and blogging relationship inorder for a potntial blogger to grow.

    I know you both personal and blogging and you have been my worst critic. We are not enclined to do and be like our mentors but we are entitled to take what we have learned and try our best to make it our own.

    I guess that is why you have have to man more than 2 sites because you have yet to find you.

  5. The above comment was submitted yesterday afternoon after a long and heated dispute with my friend, Sean. Historically I have approved all comments whether to the pro or con of me and my own reputation and interests. I decided it was best to leave this one unapproved until such a time that Sean and my differences were rectified.

    A quality 8th point to this post would have been Humility whereby a blogger can admit when he is wrong, own up and take his licks. In many ways, I have wronged Sean over the years. Some of these were legitimate. Others were matters of lack of communication and the errancy of text (email, blogging, etc).

    Sean and I have (I think) resolved the differences between us. As personal friends, we’re bound to disagree on more in the future, but I hope when conflicts arise, whether between me and Sean or me and others, that we will behave as men and beat the shit out ofe each other reach a peaceful ending to conflict. I’ve been Sean’s friend for years and, as he mentioned, I coached and mentored him in blogging for awhile. He’s written entries on this blog as well.

    Sean is moving in a different direction now and I wish him the best. I hope that I or others will be able to provide resources me might need in the future.

Comments are closed.