Universal Music Goes the Wrong Way on iTunes Music

Odd that Universal Music is apparently thinking it can walk away from Apple and iTunes. You heard that right. Universal Music Group is talking about walking away from the third largest retailer of music in the world – online or brick and mortar. The Unofficial Apple Weblog has the story.

The story was originally floated by Drudge and apparently the Wall Street Journal is backing the rumor up – though the WSJ has the walled garden policy in effect, so I can’t confirm.

The really odd part about this is that the rest of the music industry seems to catch the vibe and finally coming around. EMI has released their entire music catalog as DRMless music in the iTunes Store and my thought was that was going to be the trend of the future. I still do, but I fear mob mentality from the other music companies.

Apparently, Universal seems to be on board with the DRMless music and has some history in the area of offering music for free.

This story is still developing.

Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.

One thought on “Universal Music Goes the Wrong Way on iTunes Music

  1. I would actually make the argument that if they offer DRM-less music without the oppressive Apple FairPlay DRM, Universal might actually be making a smart move. One of the many reasons I will never own an iPod is that the FairPlay DRM is best described as stifling. Of course, that only applies to music purchased via iTunes.

    I don’t think Universal is that smart or saavvy, but it might not be a bad idea to actually wait and see what develops today. The good money is on them doing something boneheaded, but you never know.

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