Sitting in the PME afternoon sessions I had the opportunity to watch Paul Colligan of PodcastSecrets talk about the “7 Secrets of Monetization that Big Media Hopes You Don’t Figure Out”.
As a summary, here we go:
- You are the media
- Big Media is Big Business
- Always Improve/Never Invent
- It Changes when you stop thinking like a podcaster and start thinking like BIG MEDIA
The 7 Secrets
- Content Rental
- Content Sales
- Merchandising
- Product Placement
- The Paying Built-in Audience
- Ad Inserts
- Production Companies
Content Rental
Nutshell: Some people will buy what they can get for free
Content Sales
Nutshell: Some people will for premium content
Merchandising
Nutshell: Free content with profitable schwag
Product Placement
Nutshell: Someone will pay for access to your audience
The Paying Built-In Audience
Nutshell: Starting Over Is Silly, Use you existing audience
Ad Inserts
Nutshell: Boring, But Profitable - Use Podango and Gigavox
Production Companies
Nutshell: Other People’s Money isn’t yours
Awesome stuff…
Stumble it!
About the Author: Steve is currently CEO of the SlipStream Aviation Solutions, Inc., an aviation software company. Steve is also an expert in personal branding and is an avid pilot, musician and photographer. He currently resides in Columbia, MD, USA.
Thanks for the kind words and tweet.
Paul