The 7 Secrets of Media Monetization

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Sitting in the PME afternoon sessions I had the opportunity to watch Paul Colligan of PodcastSecrets talk about the “7 Secrets of Monetization that Big Media Hopes You Don’t Figure Out”.

As a summary, here we go:

- You are the media
- Big Media is Big Business
- Always Improve/Never Invent
- It Changes when you stop thinking like a podcaster and start thinking like BIG MEDIA

The 7 Secrets

  1. Content Rental
  2. Content Sales
  3. Merchandising
  4. Product Placement
  5. The Paying Built-in Audience
  6. Ad Inserts
  7. Production Companies

Content Rental
Nutshell: Some people will buy what they can get for free

Content Sales
Nutshell: Some people will for premium content

Merchandising
Nutshell: Free content with profitable schwag

Product Placement
Nutshell: Someone will pay for access to your audience

The Paying Built-In Audience
Nutshell: Starting Over Is Silly, Use you existing audience

Ad Inserts
Nutshell: Boring, But Profitable – Use Podango and Gigavox

Production Companies
Nutshell: Other People’s Money isn’t yours

Awesome stuff…

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