The 7 Secrets of Media Monetization

Sitting in the PME afternoon sessions I had the opportunity to watch Paul Colligan of PodcastSecrets talk about the “7 Secrets of Monetization that Big Media Hopes You Don’t Figure Out”.

As a summary, here we go:

– You are the media
– Big Media is Big Business
– Always Improve/Never Invent
– It Changes when you stop thinking like a podcaster and start thinking like BIG MEDIA

The 7 Secrets

  1. Content Rental
  2. Content Sales
  3. Merchandising
  4. Product Placement
  5. The Paying Built-in Audience
  6. Ad Inserts
  7. Production Companies

Content Rental
Nutshell: Some people will buy what they can get for free

Content Sales
Nutshell: Some people will for premium content

Merchandising
Nutshell: Free content with profitable schwag

Product Placement
Nutshell: Someone will pay for access to your audience

The Paying Built-In Audience
Nutshell: Starting Over Is Silly, Use you existing audience

Ad Inserts
Nutshell: Boring, But Profitable – Use Podango and Gigavox

Production Companies
Nutshell: Other People’s Money isn’t yours

Awesome stuff…

Published by

Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.

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