PME Day 2: Keynote with Jim Louderback

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Jim Louderback, formerly of ZDNet, recently joined Revision3 that is essentially TechTV version 3.0.

I had a drink with him last night and we discussed their recent $8 million in new funding and how they would be using it.

He talked about the new studio and the vision to be the Discovery/TLC of the Internet Generation.

It is clear that they are in the Digital Media business and not the podcasting business. That has been the theme this year and I can’t agree more.

He has a great quote “we are in the first inning of a very long game”. So true.

Jim is a very dynamic speaker and interviewee and a hell of a nice guy. I can’t wish him well enough and Kevin Rose was smart to hire him.

What is working for them is the in-show sponsorship pitch and discussing the experience with the brand. The ones that are more adventurous see more return from the brand awareness.

Great speech. Next up is Susan Bratton of Personal Life Media on Selling Advertising and Sponsorships for Audio and Video Content