October 2007

Aaron Brazell

How To Get an Angry Email From Me

So you know how I keep railing on Public Relations people? Yeah… That. I’ve decided to use one such PR Representative, a Mr. Cory O’Brien, as an object lesson. Though he doesn’t deserve it, I will leave his phone number and email address out. Hi Site Owner, My name is Cory O’Brien, and I’m the […]

Aaron Brazell, Hall of Fame

Everything I Needed to Know about PR I learned from Office Space

The funniest movie I ever saw is a late 90s geek favorite film Office Space. I know you all have seen it. And if not – put the kids to bed and go watch it now. Really. It’s not only funny, but it might just be the one thing that PR folks need to not be laughed at by social media people. Trust me on this. And to prove my point, I shared these thoughts this past weekend with some really great PR people that are trying to do it effectively in Boston.

Aaron Brazell

Google Can Kiss My Derriére

I’ve given yesterday’s Google smackdown a bit of thought over the past 24 hours. I’ve been angry, sad, indifferent, resigned. I’ve gone through the entire spectrum of emotion over the deal trying to figure out how it would affect what I do and how I do it. After sleeping on the matter for the past […]

guest blogging

Rant: Silicon Valley Fenetics

Yes, intentionally misspelled. Phonetics. Phonetics and mashup are all the rage in Silicon Valley web 2.0 start-up naming conventions right now.  When it was Digg, FaceBook and Skype, this was different.  It was cool, fresh and neat.  You could not help but ask yourself, what’s that?!? Now, it’s not cute anymore (‘sup Pownce and Jaiku!). Instead it […]

Aaron Brazell

The Pervasive Web

A lot of people have begun speculating about Web 3.0. I don’t want to even go there. Some folks have been calling it the “semantic web” which refers to the more tightly integrated ability to find information in a manageable way. That’s probably not a great definition either. But what the heck, I don’t agree […]

Aaron Brazell

Sweet Caroline

Yes, ladies and gentlemen. I AM in the mood this week for Red Sox baseball. And my posts likely will get polluted with Red Sox “stuff” this week. Forgive me. If you think this is bad, read my Twitter feed during gametime. ;-) Sweet Caroline, the Red Sox Nation national anthem. At Fenway. Enjoy.

Aaron Brazell

Stocks Surge on Red Sox Victory

Stability has returned to Wall Street after Friday’s 300 point drop. Many industry experts credited unrest in Northern Iraq, surging Oil prices and uncertainty surrounding the 20th anniversary of the Black Monday October 1987 crash where the market lost over 22% of its value in a single day. Others, however speculated that the sudden downturn […]

Aaron Brazell

Controlling the Conversation

Social media is all about conversation. Some people get that, some people don’t. Regardless, conversation is where it’s at if you want to have a transparent relationship with your readers, customers and community. Some people, by nature of the fact that they know how to control the conversation, are much more adept to have the […]