Comments on: Controlling My Brand http://technosailor.com/2007/10/17/controlling-my-brand/ Business and Technology with Common Sense Thu, 24 May 2012 21:21:16 +0000 hourly 1 http://wordpress.org/?v=3.4-beta4-20883 By: Aaron Brazell http://technosailor.com/2007/10/17/controlling-my-brand/comment-page-1/#comment-43065 Aaron Brazell Fri, 26 Oct 2007 13:19:17 +0000 http://technosailor.com/2007/10/17/controlling-my-brand/#comment-43065 Ooooh... good observatio. I guess I have a subconscious control issue. :) Ooooh… good observatio. I guess I have a subconscious control issue. :)

]]> By: Chris Brogan... http://technosailor.com/2007/10/17/controlling-my-brand/comment-page-1/#comment-43064 Chris Brogan... Fri, 26 Oct 2007 05:41:54 +0000 http://technosailor.com/2007/10/17/controlling-my-brand/#comment-43064 Here's an observation: you've used the word 'control' in two posts over the last few weeks. Is control real any more? Especially in this sense. Or is it instead more of a relationship? Think about your loved ones. Do you control them, or do you nurture them and hope that they treat you the way you want to be treated? We control THINGS, but a brand, such as it were, is really just a word that stands for a bunch of emotions and some logic. Right? When I say McDonalds, some folks will think ucky fast food and others will think where they used to get Shamrock Shakes, and others will think about Ronald. We have emotions tied to the memories of every brand we interact with, like what happened to you via JVC. So shouldn't we be better served by treating brands like relationships? And work with the folks we're hoping to have a great relationship with? Here’s an observation: you’ve used the word ‘control’ in two posts over the last few weeks. Is control real any more? Especially in this sense. Or is it instead more of a relationship? Think about your loved ones. Do you control them, or do you nurture them and hope that they treat you the way you want to be treated?

We control THINGS, but a brand, such as it were, is really just a word that stands for a bunch of emotions and some logic. Right? When I say McDonalds, some folks will think ucky fast food and others will think where they used to get Shamrock Shakes, and others will think about Ronald. We have emotions tied to the memories of every brand we interact with, like what happened to you via JVC.

So shouldn’t we be better served by treating brands like relationships? And work with the folks we’re hoping to have a great relationship with?

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