October 2007

Aaron Brazell

La Regla de Oro de Twitter Marketing

This post is the Spanish-translated version of “The Golden Rule of Twitter Marketing“, published earlier on this blog. It was graciously translated by Twitter friend @cosmic_sailor. Gracias! Usted conoce Twitter, correcto? Es la red social que trae a personas juntas en una conversación penetrante acerca de cualquier sucede en un momento dado. Como Mensaje Instantáneo […]

Aaron Brazell

From Hell to Heaven?

Remember Dell Hell? Jeff Jarvis used the BuzzMachine to slam Dell for his horrific customer experience buying a laptop two years ago. This series of posts epitomized growing dissent against the company, and served as a channel to punish the Texas computer maker for bad products and customer service experiences. A lot has changed since […]

Aaron Brazell

Controlling My Brand

Awhile ago, Chris Brogan wrote a list of 100 Blog Topics he would like to see. When I read those, I started drafts on three of the topics and determined that I would mull them over for awhile and when I felt like I had something worthwhile to say, I’d contribute my thoughts on those […]

Aaron Brazell

The Golden Rule of Twitter Marketing

Para hablantes de español, leer Le Regla de Ora de Twitter Marketing. You know Twitter, right? It’s the social network that ties people together in a pervasive conversation about whatever is happening at a given moment. Sort of like Instant Message. Sort of like Blogs. But in 140 characters or less. From Blackberries and Cell […]

Aaron Brazell

Techmeme is not Brilliant

Jason Calancanis says “Techmeme is Brilliant“, (bolded on his site for emphasis, I guess – or SEO juice, who really knows). I disagree, but then again, it’s not hard to disagree with someone who claims to have the final, authoritative and officially official definition of Web 3.0. I really think his definition, while well written […]

Aaron Brazell

Shifting Technosailor

Long time readers of this blog probably have been aware of the consolidation of the niche that I’ve been covering here. In the very early days, the topics were all over the place. At some point, that seemed to consolidate down to mostly technology related conversations. There was a definite focus for a period of […]

guest blogging

Down with the Press Release!!

First of all, thank you, Aaron, for asking me to contribute to Technosailor. It’s great to be here, and also serving a readership that’s not in the insular marketing blogosphere bubble. The best thing about writing for you (as opposed to communicators) is that you already understand that PR and marketing sucks. I don’t need […]