Long time readers of this blog probably have been aware of the consolidation of the niche that I’ve been covering here. In the very early days, the topics were all over the place. At some point, that seemed to consolidate down to mostly technology related conversations. There was a definite focus for a period of [...]
October 11, 2007
Down with the Press Release!!
First of all, thank you, Aaron, for asking me to contribute to Technosailor. It’s great to be here, and also serving a readership that’s not in the insular marketing blogosphere bubble. The best thing about writing for you (as opposed to communicators) is that you already understand that PR and marketing sucks. I don’t need [...]
October 8, 2007
Geoff Livingston Brings Entrepreneurs Sensible Online Marketing and PR
The problem with the internet, the semantic web, Web 2.0 – whatever you want to call it is that there is a vacuum of effective marketing and PR. Nature abhors a vacuum and thats why you have folks from traditional marketing and PR rushing in to pick up the pieces and figure out the industry. [...]
October 5, 2007
Marketers Live in Alternate Realities, erm, Second Life
I’m a pretty well known guy. I like that. It’s odd, at times, particularly at conferences or meetups where people I don’t know introduce themselves, “Hey, aren’t you that Technosailor guy?” Despite being known in tech and the social media scene, I never claimed to be PR-oriented, despite Geoff Livingstone calling this blog the top [...]
October 2, 2007
The Elite 100
October 2, 2007