Inside Access and Common Sense

November 30, 2007

What I’m about to say is not earth shattering. It’s common sense. However, despite it being common sense, you’d be surprised how many people don’t seem to understand this concept.
In today’s blogging world, as in the journalism world, everyone wants the early story; the scoop; the information that makes you the source and causes everyone [...]

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Fantasy Picks for Week 13

November 30, 2007

Anyone who knows me knows I’m a big fan of football. You also might remember when I blogged over at Squib Kick before the current author, Jim Edwards, began. Since Jim started, the blog has become one of my favorites sports blogs anywhere. Recently Jim encountered some health issues that have forced him to do [...]

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G.I. Joe is a Meanie

November 28, 2007

I was looking around on IMDB this morning when I came across this atrocity. Apparently, they are making a movie set to be released in 2009 based on G.I. Joe – yes, the toys, cartoons and comic books that every boy growing up in the 80s remembers fondly.
I was excited that they were making a [...]

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Cómo aprovechar la Reputación de Nuestro Producto

November 28, 2007

Manejando de regreso a casa estas vacaciones, vi un Toyota accidentado en el borde de la autopista y no pude evitar pensar “Es una trampa!” recordando el famoso comercial de Toyota (click aquí para verlo en YouTube).
En este comercial, el malo de la película se disfraza como una bella modelo en apuros, accidentada al lado [...]

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Never Trust a Chef…

November 28, 2007

Remember Sy Sperling? He was the President of Hair Club for Men who is famously quoted as saying, “I’m not just the president, I’m also a client”.
Other phrases such as, “Never trust a chef who won’t eat his own cooking”, or similarly, “Never trust a skinny chef” have come to represent the sentiment that the [...]

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The 2007 Travel Awards

November 27, 2007

I have never traveled in my life as much as I have this past year. I have taken 12 trips and I think I’m done for the year – though I do think I may need a Toronto trip before Christmas. At any rate, I can look back at various trips and point to them [...]

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Nuevas Técnicas para Estudiar Comunidades Online

November 27, 2007

Tradicionalmente, los mercados analizados para publicidad han estado concentrados alrededor de variables demográficas como edad, sexo, ubicación geográfica y poder adquisitivo. Estas variables ya no sirven como únicas medidas para identificar una comunidad.
Las comunidades online tienden a crearse más alrededor del contenido que alrededor de las variables tradicionales, quizás porque en Internet las variables tradicionales [...]

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Business Plan Series: Part 7 – Sales and Marketing – Sales Strategy

November 26, 2007

Last time in Part 6, we discussed how to discuss your marketing strategy with investors. This included your approach, penetration strategy in addition to growth and communication strategies. But what is marketing without sales? Many say sales is marketing with actually asking for the close. I disagree and while they are closely intertwined the skills [...]

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Leveraging Yesterdays Technologies for Tomorrows Innovations

November 21, 2007

Perhaps I’m getting old fartish, but I’m mildly disturbed by some of the “innovations” that are coming out these days. It once was cool, but now it’s just getting obnoxious. Take Cumul.us for instance, a service I just discovered today thanks to my friend Frank Gruber over at Somewhat Frank. This service tries to take [...]

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Business Plan Series: Part 6 – Sales and Marketing – Marketing Strategy

November 19, 2007

Last time in Part 5, we discussed how to evaluate and present the competition in a manner that allows your company to stand out. Now that you have covered who you company is, what it provides and how you stack up against the competition, it is time to show how you market and sell [...]

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Redlasso Provides Television and Radio Search, Clipping

November 17, 2007

I’ve been playing with the video clipping service, Redlasso. I got to meet Jim McCusker, the CTO, at Podcamp Philly and have stayed in touch since. It was good to see much of the team at Blog World Expo.
The essence of Redlasso for bloggers is that it indexes and makes searchable broadcast media. By [...]

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