Organic Feed Reading

There is so much information shooting around on these interwebs that sometimes I have a hard time keeping track of all the conversations I want or need to be a part of.

Yes, of course I use Google Alerts to do vanity searches on my name, but I’ve found that in the past three or four months, I’ve got more value out of subscribing to search feeds. Now I search for everything - particularly on Google Blog Search. I’ve put much less focus on subscribing to individual site feeds (though I do that too), and instead search keywords and track them around the blogosphere. Actually, it’s been a fantastic way of keeping track of conversations and making sure I’d know about the conversations I need to be in.

I could see PR folks making use of search feed aggregation more than site feed aggregation. Do you use search feeds? Do you use them a lot? Have they begun to take up a significant portion of your reading patterns?

In case you don’t know how to get search feeds from Google Blog Search, this video demonstrates how.

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• Stumble it!

About the Author: Aaron Brazell is the lead editor of Technosailor.com and a social media expert. His passion is to see companies and individuals use the internet and web technologies wisely and effectively to promote their brands and companies. He served as Director of Technology at b5media from 2005-2008 and is currently an independent consultant.