Comments on: Zuckerberg, Quit Insulting Our Intelligence

By: Aaron Brazell

Aaron Brazell — Fri, 07 Dec 2007 00:23:45 +0000

Too bad your data will still be sent to Facebook. Opting out just means Facebook won’t show it. No one really knows what they do with the data they collect though. ;)

By: Joe

Joe — Thu, 06 Dec 2007 21:23:20 +0000

Hey Aaron,
I, for one, decided to just “opt-out” of Facebook entirely. It HAD potential, but they blew it in my opinion.

By: Des Walsh

Des Walsh — Thu, 06 Dec 2007 00:40:56 +0000

Not to bang on too much about Deloitte, I find it fascinating that David Redhill, Chief Marketing Officer at Deloitte (Australia) and formerly Director, Global Brand Strategy, Deloitte, was on the public record early last year saying Deloitte would not have a corporate blog because of the risks, commenting “By unleashing a new medium which really is extremely powerful because it is worldwide audience and allowing people to use that in an unregulated manner is really a huge risk.” : transcript at http://tinyurl.com/2novar . So corporate blogs are risky but FB is ok? And what advice on social media are Deloitte consultants giving their clients?

By: JT

JT — Thu, 06 Dec 2007 00:13:09 +0000

At least you can opt-out completely now, and not just on a per site basis. But yes it should be opt-in only.

By: Aaron Brazell

Aaron Brazell — Wed, 05 Dec 2007 23:23:05 +0000

I’m sure when employee activity as a consumer (as opposed to as an employee) begins to be posted to Facebook profiles and inadvertently marketing the competition, it might become a bigger issue.

That said, Deloitte could run a massive internal campaign educating their employees on turning Beacon off which would highlight my biggest concern: that average users, without the safety net of a Deloitte that is running a PR blitz to protect themselves, could have their privacy violated and… think about this for a second… maybe in an extreme case, their identity stolen. It’s not a far cry to think that a company that has not thought this Beacon through thoroughly enough, hasn’t responded to this moment in the most completely transparent way, could potentially be an inadvertent facilitator of identity theft.

By: Des Walsh

Des Walsh — Wed, 05 Dec 2007 21:35:06 +0000

I’m interested to see how this plays out for businesses using Facebook. See for example the article at http://tinyurl.com/29fj8x where Deloitte Australia seem to have adopted Facebook with enthusiasm and their attitude to risk seems positively sanguine.

By: Aaron Brazell

Aaron Brazell — Wed, 05 Dec 2007 20:50:00 +0000

Okay. Jim Turner made the Angel of Death comment. :)

By: Jim Turner

Jim Turner — Wed, 05 Dec 2007 20:36:25 +0000

You can go ahead and tell them it was me that made the statement, I’m sure Mark Zuckerberg is not knocking on my door to be an advisor to Facebook, although it would prove to be a smart move to get a Board of Advisors to share some wisdom. I have always quipped to Matt Mullenweg that at some point I expect he will throw a switch and will rule the world. I guess I had the right idea, but the wrong person.