Comments on: The Value of Personal Brand to a Business

By: Ed Illig

Ed Illig — Fri, 29 Feb 2008 16:24:01 +0000

Nice piece, Aaron.

And the relative importance of key nodes (groups, individuals) in scale invariant social networks (BA model – thinking long tail, front end), places a premium on early personal brand equity development.

And therefore, frequent and ongoing ‘personal’interaction and/or association with key networkers, a.k.a., preferential attachment, whenever possible.

By: Michael Tangeman

Michael Tangeman — Fri, 29 Feb 2008 16:13:13 +0000

Really insightful post, Aaron. Something haven’t seen mentioned much around the blogosphere.

Seems that there’s no substitute for relationships and reputation built up over time. Social media networking can introduce you, help you to hook up face-to-face at events like SXSW or BarCamp, become the basis for real-world biz relationships; and can also serve to refresh, enhance and extend real-world biz relationships that already exist.

But, as your post makes clear to me, each enhances the other — neither can survive very well in a vacumn, least not in the fast pace that technology and social media are driving us into the future.

By: Andre Blackman

Andre Blackman — Thu, 28 Feb 2008 23:29:03 +0000

With more and more apps geared toward getting your face, voice and quick personal thoughts into the social web, more people are expecting to put a face/personality to an organization or brand – the meaningless chatter and fluff of sparse commenting and the ‘standard practices’of getting social media profiles online just aint cuttin it anymore. Good stuff Aaron.

By: Jim Turner

Jim Turner — Thu, 28 Feb 2008 21:30:43 +0000

Aaron this is a great piece and Tara hits on something that rings home with me. It is part of the outline of my book. How do you become a recognizable person? It’s mostly about participation, not just signing up and friending hundreds of people. It has taken me a year now to get to 1000 people I follow on Twitter. I was an early adopter before SXSW last year, but I have taken the time to grow the brand and my community. Great post. See you next week.

By: Colin Devroe

Colin Devroe — Thu, 28 Feb 2008 19:13:26 +0000

A note for Marshall:

[viddler_video=58dfcbe7]

By: Aaron Brazell

Aaron Brazell — Thu, 28 Feb 2008 19:11:18 +0000

[viddler_video=73c8648b]

By: Colin Devroe

Colin Devroe — Thu, 28 Feb 2008 18:54:17 +0000

Here is a test Aaron!

[viddler_video=39ac7b22]

By: Tara Anderson

Tara Anderson — Thu, 28 Feb 2008 18:52:17 +0000

Great post Aaron. This is something I’ve been struggling with for over a year now and I’ve had to do most of my learning through trial-and-error. Unfortunately, I think this is a topic that needs to be taught at the college level (and currently isn’t) and is definitely something that would benefit anyone in any field. Maybe you can share some more tips in Austin?

By: Aaron Brazell

Aaron Brazell — Thu, 28 Feb 2008 18:48:13 +0000

MArshall, Viddler comments plugin updated to their release version. LMK if it still doesn’t work and I’ll knock @cdevroe and @jwaldrip around a bit. ;-)

By: Aaron Brazell

Aaron Brazell — Thu, 28 Feb 2008 18:31:42 +0000

Doh! Blame Viddler. It’s all their fault. I’ll see if I can get the latest plugin to work – and thanks for the heads up. See ya in Austin.

By: Marshall Kirkpatrick

Marshall Kirkpatrick — Thu, 28 Feb 2008 18:23:34 +0000

Trying to leave a video comment. It’s totally not working. How am I supposed to grow my personal brand if there’s a broken video commenting system here!?!?! Great idea though, and great post. Will be passing it around the virtual non-office. See ya in Austin, buddy.

By: jonny goldstein

jonny goldstein — Thu, 28 Feb 2008 18:16:41 +0000

Yep. And employees pick companies based on the brand of the companies.Am I going to work for your company if it’s got a horrible reputation? So if you run a business, along with all the other things that go into your brand, make treating your employees well part of your brand.