Comments on: Lessons in Brand Management from Barack Obama

By: jonny goldstein

jonny goldstein — Fri, 21 Mar 2008 00:58:26 +0000

It’ll be really interesting when we have a president who blogs. That might be a couple more cycles, but it will happen.

By: rickdog

rickdog — Wed, 19 Mar 2008 20:23:26 +0000

another thing,
You wonder how much the speech will help or hurt him in the polls.
It seems to me that not many people actually heard it in full, so I don’t think it will effect the polls much, unless the established press actually puts it’s reaction out there in quantity and in a good light. I really haven’t heard that much about it, especially considering the speeches level of enlightenment.

By: rickdog

rickdog — Wed, 19 Mar 2008 20:09:44 +0000

I was on the fence before, but have been swayed. This speech, or life-lesson, may be viewed in the future as monumental and world-changing, all of the elements are there. I just wish I knew how the speech was created, did this flow from his brain to his hand or was is drafted by his organization, part of the groups politi-speak. If it truely was from his mind and heart alone, then we have something truely amazing happening here, a man with a foot in both worlds with the ability to bring us closer together, the hallmark of a true leader. He reminds me of Frederick Douglas a hundred years ago, another bi-racial man who advised presidents for 50 years, a man who could not become an elected leader for the same reasons that Baracks speech addressed.

By: ptc bus

ptc bus — Wed, 19 Mar 2008 18:24:57 +0000

Great blog. An interesting take on politics and brand management.

By: Krista Neher

Krista Neher — Wed, 19 Mar 2008 17:42:45 +0000

Aaron

Great post :)

Branding priciples apply to personal branding the same way that they apply to Laundry Detergent. Obama has done a great job of creating clear personal equity and maintaining consistency in communications. As you point out, this has helped him to generate trust with Americans and the perception (who actually knows the reality) of transparency.

I also love your point about removing the politics – lets focus on the issues.

By: Andre Blackman

Andre Blackman — Wed, 19 Mar 2008 17:34:54 +0000

I wholeheartedly agree – his “realness” is something that I greatly appreciate. This guy shows that on issues that aren’t easy, he maintains his character.

He isn’t crying tears of sympathy at one moment and yelling at debate correspondents the next. Oops.

By: Albert Griffin

Albert Griffin — Wed, 19 Mar 2008 15:47:01 +0000

Great observations. This is my very first blogg entry. I couldn’t have chosen a better one to read.

By: Bruce Keener

Bruce Keener — Wed, 19 Mar 2008 15:34:46 +0000

WEll said, Aaron! The consistency of Obama, and his insistence on maintaining the high road, does well for branding. As you point, regardless of one’s politics, or lack thereof, much can be learned from this gentleman.