I thought it was funny when I saw a Tweet come through from Alex Payne (aka @al3x) this afternoon. Alex is something along the lines of the Big Daddy Architect at Twitter. The tweet stated that power was out at Twitter HQ and that they had failed over to abacuses.
This weekend I was at Podcamp NYC 2. This is my fourth podcamp and second in two weeks. As someone who gets to go to a lot of events, conferences, unconferences, networking thingys, etc. I decided going into this trip that I would treat this thing differently than normal.
There is way too much talk about transparency going around. Seriously. I’m guilty. Apparently, 40,292 other people are also guilty.
Transparency is one of those buzzwords people like to throw around to demonstrate that they’re savvy in the business of social media. If we have a blog, says one marketing strategist at XYZ company, we’ll be seen as transparent.
I think that maybe we’ve done some serious harm to the concept of friends with all this social media stuff.
Seriously.
On Facebook, how many of your friends are really friends?
I have over 2000 followers on Twitter. How many of them know my real name without looking?
So what exactly is in the appendix section of the business plan?
In short, it is the kitchen sink of things that are relevant to your business plan that add value for the reader.
