April 2008

Aaron Brazell

Do You Have a Failover Plan?

I thought it was funny when I saw a Tweet come through from Alex Payne (aka @al3x) this afternoon. Alex is something along the lines of the Big Daddy Architect at Twitter. The tweet stated that power was out at Twitter HQ and that they had failed over to abacuses. That’s not really funny, actually. […]

Aaron Brazell

What Makes You Tick?

This weekend I was at Podcamp NYC 2. This is my fourth podcamp and second in two weeks. As someone who gets to go to a lot of events, conferences, unconferences, networking thingys, etc. I decided going into this trip that I would treat this thing differently than normal. Normally, I’m speaking or otherwise outgoing […]

Aaron Brazell

Contrived Transparency

There is way too much talk about transparency going around. Seriously. I’m guilty. Apparently, 40,292 other people are also guilty. Transparency is one of those buzzwords people like to throw around to demonstrate that they’re savvy in the business of social media. If we have a blog, says one marketing strategist at XYZ company, we’ll […]

Aaron Brazell

Friends vs. Fans

I think that maybe we’ve done some serious harm to the concept of friends with all this social media stuff. Seriously. On Facebook, how many of your friends are really friends? I have over 2000 followers on Twitter. How many of them know my real name without looking? How many events do people with significant […]

Aaron Brazell

Welcome Huffington Post Readers

I’d like to extend a warm greeting to readers of the Huffington Post where a piece I wrote earlier today, entitled Two Castles of Power, was published. I don’t talk about politics much around here. I used to. Back in the day. However, the audience here is generally keen on reading thoughts about technology and […]

Venture Files

The Jolly Green Bubble

Earth Day was yesterday. I my college years all that meant to me was that the band Green Day was coming to town to play. Now it means “save the planet, if it can make us money”. “Greed, I mean Green is Good” CNN, the New York Times, Business Week, Advertising Age, “Good Morning America,” […]