Google Cannot Fix Twitter

Jeff Jarvis thinks that only Google can fix Twitter’s woes.

Google hasn’t fixed Blogger since acquiring it in 2003. In fact, it’s a spam sieve full of usability issues and lack of innovation. Meanwhile, Movable Type and WordPress keep plugging away at innovative approaches to blogging platforms.

They haven’t innovated on Jaiku since acquiring the Twitter competitor late last year. Jaiku-since-Google is largely a FAIL, though it might still be too early on this.

Feedburner has become thoroughly Googlefied, going from one of the easiest, brightest and best companies to work with to arguably the worst of all the Google properties. Responsiveness has dipped to near nothing. Innovation has ceased. And I knew it was going to happen, but was soundly told that I was smoking crack, or something to that effect.

Google is not a sexy company. At all. They know how to do innovative things that I liken to trinket teasers. Others might call it “Shiny toy syndrome”.

Microsoft is also, not an innovator, to be fair. Their Windows product is largely a conglomeration of technologies inspired or directly acquired from other companies. Their was a Novell Netware long before there was an Active Directory, for instance.

Not the point.

Jeff, besides the feel-good story that Google reuniting with Evan Williams, the creator of Blogger and now Twitter, what can you point to that aligns well for a Google acquisition of Twitter? There’s not a lot of evidence that Twitter will be better if acquired by Google. Sure, it’ll probably be more “up” than down, but really… Google?

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Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.

4 thoughts on “Google Cannot Fix Twitter”

  1. Why did you feel the need to include the paragraph about Microsoft? Entirely irrelevant. Otherwise, good post, and I agree – Google purchasing Twitter would be terrible for Twitter.

  2. Good post Aaron, thanks. I agree that Google’s track record on improving the earlier acquisitions you mention is sketchy at best. However, it’s important to bear in mind that they have excelled in developing their core business. Twitter’s main problem right now is scalability. They really have dropped the ball. And Google has the know-how and cash to address that problem specifically. Imagine if, in the early days, Google’s servers had crashed with the frequency that Twitter’s do. Google would have succumbed to competitors fast. So Google could help Twitter address its scalability issues. But until a proven revenue model emerges, it’s questionable whether the search giant will want to take on Twitter’s problems.

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