Rules for Entrepreneurs: You Don't Need Swanky Office Space

When I started my first company, AppSolve, in 1999 it was the height of the Dot-Com boom and companies were raising massive amounts of money and staffing quickly without even making a dime yet and most not knowing how fast or whenever they would be able to. One symbol of this era was paying for expensive swanky office space that was most of the time half-empty waiting for all the other people they were going to hire when they finished their next round of insane amounts of funding.

As we all know, the boom busted hard and it left a lot of space available for companies to sub-lease or established companies to take over really cheap. As the economy got better, not like it sucks now, most people took a different look at office space but still some never learned.

My message to you who are growing companies or raw startups, you don’t need swanky office space and you probably never will. So here are some pointers in approaching your search for office space and some alternatives to serve your growing business.

Pointer #1 – You are a startup and most people will understand that.

As you grow your business people that are looking to join your company or sign a contract with you know you are startup. They will understand that and if they are potential employees they are more concerned with the fact that they will get paid on time and their stock options vest. Clients are buying from you because they believe you can deliver and what your office space looks like has nothing to do with it. A perfect example are law offices. Swanky offices and high billable rates but they do the same work that most small practices can do and probably they do it better for less cost.

Pointer #2 – You can work out of the house – the good and the ugly

When I started my first business we worked out of the house for the first 18 months. Granted, I didn’t have a wife or kids and I had a great space in a finished basement that worked well. The problem I ran into was since it was my house I was the only one with the key and had to be there to let everyone in. When my travel schedule got hectic it became ugly. This is good when you are working for yourself and have no desire to grow to a larger company. Plus, if you have really nice stuff and people you don’t exact trust, stuff can disappear. I had an intern steal most of my DVD’s and some CD’s that I didn’t realize until after they left the company had taken them.

If you have a place with a separate entrance you could make this work but it would be good to have an admin person hired that has a key to this part of the house so you can at least travel and not worry about people coming and going. Lastly, don’t forget about zoning laws. Some people in the neighborhood are just busy bodies and if lots of cars show up every day in front of your house they might call someone and you get hit with some type of fine and you will have to scramble fast to find real office space.

Pointer #3 – There is always Starbucks

If you continue to work out of the house it can become very isolating. Plus, there are many distractions (e.g. TV, Xbox, refrigerator, sofa) that can make focusing on work very hard. I found that when I don’t have to go into the office (which is far and costs me alot on gas) I work out of Starbucks where there are many regulars who have become my virtual offices mates. I also use it as a meeting place that people who have to live in an office love to escape to for a meeting. Plus, the coffee is ok and the wifi is great.

Pointer #4 – But I have a business where clients come in all the time….

Some of you have business where clients visit often or you have to present to potential customers. If you aren’t ready for formal office or your office doesn’t have a conference room, partner with someone that has nice conference space. Network with fellow entrepreneurs who you partner with and have nice conference space and see if you can use it for meetings. You can also leverage “Executive Suite” office spaces that have virtual packages that I describe next.

Pointer #5 – The beauty of “Executive Suite” offices

If you are meeting with clients alot or need to get your small team out of the house but are not ready or staffed high enough to justify a dedicated office space, these “Executive Suite” offices are great. They offer virtual plans that you can use a certain amount of hours to get an office to work in or use their beautiful conference space for client meetings. Plus they offer voice services to give you a centralized phone line with a real person answering the phone and access to other concierge services that can help you so you don’t have to pay for an assistant.

Pointer #6 – Have you thought of co-working?

If you are on your own and plan to stay that way and the “Executive Suite” is a little too expensive, there is an emerging model that blends the “Executive Suite” with the “Work at Home” model. It is called Co-Working and it is essentially renting your own cubical on a part-time, full-time or dedicated basis. It is an open space that blends together all types of consultants, freelancers, artists into one space. It usually has a conference room and a fun room along with a shared kitchen. Examples of this are Independents Hall in Philly and LaunchPad in Austin, TX. For a complete list of coworking spaces, check out the CoWorking Wiki.

Pointer #7 – Sublease, sublease, sublease

When you are ready for office space of your own, you might want to consider sub-leasing space first. We found this effective because we knew we were growing fast and didn’t want to commit to anything long term. There are always companies that have leased too much space than they need. Talk to local real estate agents or work your local chamber to find companies that are looking for companies they can sublease to quickly. This will buy you enough time to get to a point where you stabilize on your company size and will be ready for space of your own.

Pointer #8 – Getting a better space doesn’t really change anything, except how much you pay every month

As you prepare for getting your first dedicated office space, remember this simple thing: Better space doesn’t change anything, except how much you pay every month. If you are prepared to go this route and can do it to serve your ego, go for it. But don’t come back to me when you have to cut costs and are staring at that massive lease bill every month.

Pointer #9 – So what should I not have?

Here are three quick “never haves” from my past experience:

Open Work Spaces

When I first saw those dot-come spaces that were all open I thought they were really cool. Then I had one for our office and all I could think of is “everybody shut up!”. It was very noisy and you couldn’t have any kind of private conversation. You usually had to walk out of the room on your cell to talk to someone. The “ad-hoc” conferences became distracting for people that were not involved and need to get real work done. Don’t do this. You will regret it.

Huge Lobby Areas

This is just a waste of money. Most startups leave the receptionist as the last job hire so the front area is usually empty. Keep it small and simple. And no expensive furniture that no one sits on while they are waiting for someone.

Massive offices for executives

Yeah, yeah, yeah. You must be thinking, I am the master of my company I should have the biggest office so everyone knows who the CEO is. Trust me, they know who signs their checks so they know who the CEO is. You probably hired them yourself. Big offices just piss the rest of the staff off because it communicates that you deserve better than the rest of your staff when you are busting your ass as much as they are but still they come to resent you. Resist the massive office, you will have more space to put valuable staff in its place.

Pointer #10 – So what do I really need to have?

Here are three quick “must haves” from my past experience:

A big break room with free stuff

Tiny little crappy kitchen says to everyone that they should eat at their desk and never talk to each other. Smart startups put free stuff in their fridge (e.g. sodas, beer, snacks) and have good water machines along with great coffee machines. This keeps people fed when they are working late nights or want to work through lunch. You might also be surprised that buying lunch once a week can really keep morale up.

A “fun room”

Of course you should have big break room, but with many startups you are probably hiring a younger, hipper crowd. What better way to create real camaraderie than to have a plasma with a Wii or Xbox and have lunch or Happy Hour tournaments of Guitar Hero or Halo. People have fun and it helps give them an overall perception that going to work can actually be an enjoyable thing.

Great chairs, crappy tables and large multi-monitors for your people

I heard this from Jason Calcanis but he must have gotten this from me. People don’t need fancy desks, heck they really need a table to work from. The chair is way more important. People are sitting on their butts for 8-12 hours a day. Great chairs like Aerons are amazing and keep people from having to go to the chiropractor and be out of work and ultimately raise your health care costs

The other part of this great work environment is providing large multiple monitors because it has been proven that people see at least a 30% productivity improvement with two monitors. Go with two 24″ monitors so they can multi-task maximize the effectiveness for your company. Plus, if you have video game LAN parties after work, HALO looks amazing across two monitors. I am just saying….

So when is the time to get the swanky space?

Mostly, never. Spend it on getting good people.

What are your office space horror/humor stories?

So what are your horror or humerous stories about looking for office space?
Ever worked at one of those place that spent too much money on being self-important but not enough money on hiring the resources needed to grow the business?

Please share…we all want to know.

Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.

3 thoughts on “Rules for Entrepreneurs: You Don't Need Swanky Office Space

  1. I like it, especially the like “There is always Starbucks”, I’ve even organize business meeting in McDonalds, is not very intrusive if you go in the mornings and now both Starbucks and McDonalds have Wifi.

  2. Honestly, the CEO might not need a swanky office but if you get big enough and you want the “good people” you are gonna have to lure them with a swanky window office with ergonomic furniture (not just keyboards and chairs and such) along with the good salary, other people will…

    I also wanted to comment on your comment about open offices, I have had positive experiences with it. There was a lot of colaboration and it made it easier to just ask a co-worker a question. Often times they knew what I needed and I knew what they needed and we had decent productivity increases. Just saying. Do agree on the double monitors, especially for coding.

  3. What you describe sounds very familiar. A small company not a few years old trying to survive with a new idea and sound business plan. If all goes well, bumps in the market wont mean a finish to all the hard work. Some companies even release public stock and try to raise capital that way. Another method involves hope of being bough out by a larger company trying to corner the market of this new concept.Just make sure to not sell your business for stock options of the parent company alone, a good percentage should be in cash. How can you be certain the new owners will pursue the same vision that made you sucessful?Stockmarket Quote List

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