Aaron Brazell

10 Things You Need to Know About WordPress 2.6

WordPress 2.6 is around the corner (sometime next week, it looks like), and as usual, there’s a bunch of changes, improvements, enhancements that have went into this version. In my opinion, this is an odd major release. While there are certainly major new changes that warrant a new major release, much of the release consists of various improvements generally saved for “dot releases”. Security and enhancement type stuff. The thinking is that WP 2.6 can be released so a WordPress 2.7 can come in the early fall timeframe and integrate new features developed in conjunction with the Google Summer of Code project.

Still though, there is a significant amount of new functionality that I find quite nice.

Google Gears Support

Gears is the Google technology that allows for Firefox (apparently IE 6 too, but I can’t confirm) to “pre-cache” pages and speed up access. Gears has been integrated with WordPress 2.6 on the admin side and speeds things up tremendously. This is particularly important where broadband access is limited or inaccessible (third world, for instance). To enable Gears in your new WordPress 2.6 installation, click on the Turbo link in the upper right corner of your WordPress admin.

XML-RPC Editor Functionality

Quietly, a new bit of functionality snuck into WordPress trunk that threw a number of developers and kicked off an interesting discussion. In the development cycle, XML-RPC and Atom Pub API for remote editing was turned off by default as a “security precaution” since many recent WordPress security issues seem to stem from the XML-RPC protocol.

Daniel took the issue up on his blog in a bit of a vicious manner because he has a vested interest in desktop client support for blogs. He is the developer behind the very nice MarsEdit client for Mac which, incidentally, I’m using to write this post. He took his battle up, a bit more congenially among WordPress developers, and the result was a compromise. New WordPress 2.6 installs would be given the option at install to enable XML-RPC editing and upgraded blogs (pre-existing) ware grandfathered in to an “enabled” paradigm.

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This is an important shift in the way bloggers think about writing. Most of us simply want to write. We don’t want to worry about the technical aspects of maintaining a blog. This is the philosophy that drove the b5media team, whom I worked for from very early days, to develop a network of bloggers that were able to simply write without worrying about the logistics of maintenance, upgrades, monetization, etc. Unfortunately, while most bloggers are not technical, malicious parties ‘out there’ are technical and look for any opportunity to attack blogs and other websites. XML-RPC and APP provide a vector which, though pretty secure, has seen its share of exploits in the past. Disabling functionality that is not explicitly used by every user makes sense for security reasons.

Bloggers can enable or disable the functionality via the Settings > Writing page in WordPress admin and most desktop editors still only support the XML-RPC protocol so unless you’re explicitly using the Atom Publishing Protocol, you’re probably safe to leave only XML-RPC checked.

Post Versioning

Developers familiar with Subversion, or SVN, understand the concept of versioning and diffs. Compare one file, or revision, against another file, or revision, and see a breakdown of differences between the two. With the help of GUI tools, developers can see a color-coded red vs. green (removed vs. added) presentation.

This concept has now been applied to posts so you can view differences between posts as well as “revert” to an earlier version of a post. I absolutely love this feature and you can see an example of a “revision compare” built directly into WordPress.

SQL Security – $wpdb->prepare()

Back in WordPress 2.3, the


first emerged, initially unused… but there. The method was very experimental at the time and was not ready for prime-time so, though it was included, it was not yet used. We started to see its emergence in WordPress 2.5 and in WordPress 2.6 it is being used just about everywhere.

The idea behind


, if you’ll allow me to get geeky for a minute, is to sanitize SQL in such a way that SQL injection is prevented. So, plugin developers, in particular, should be happy with this method (part of the


class). Not only should they be happy, but from a best practice standpoint, you should be using it.

In my opinion, this should be a part of a “dot release” and not as a major feature of a major release.

Shift-Click Selection of Multiple Checkboxes in WP-Admin

As the backend of WordPress continues to evolve after the release of the drastically redesigned admin in WP 2.5, usability enhancements are also making their way in.

One of the better usability enhancements added in WordPress 2.6 is the ability to “shift click” to select multiple checkboxes at once. Say, for instance, you want to clean up an unwieldy category system (as I need to), Simply navigate to your category management page, click on the first category you want to delete, for instance (posts will go into the default category), and “Shift-click” on a checkbox farther down the list. Magically, all checkboxes in between will also be selected.

This, of course, works anywhere where checkboxes are employed in the WordPress admin.

More Avatar Options

With the Automattic acquisition of Gravatar last year, in-built support for Gravatars was introduced in WordPress 2.5. WordPress 2.6 gives the blogger more options by allowing for selection of the “default” avatar. Out of the box, the default Gravatar can be “Mystery Man”, a generic grey avatar with a white silhouette of someone. Default avatars can also be “blank” (self-explanatory), the Gravatar logo, Identicons, Wavatars or MonsterIDs. These have all been a part of WordPress.com for some time and now come to the rest of us. For more information, Matt wrote a post for the WP.com community that you should probably check out. The difference here being, of course, that WordPress.com offers “dashboard avatars” and WPFROU (WordPress for the Rest of Us) does not include this functionality.

Page Templates over XML-RPC

In addition to the XML-RPC/APP security measures listed above, a new key bit of functionality has now been exposed for API editors (and also, if you think about it, demonstrates the power behind XML-RPC and why you might want to turn it off if you don’t use it). The XML-RPC interface now allows for managing page templates from an API editor. To the best of my knowledge, no editor supports this yet and may not. However, increasingly there is the ability to remotely post content from places like YouTube, Utterz and others. None of these services would have any real use for this functionality either, however I want to point out that because they can post remotely anything that is exposed to the remote world can also be managed.

It’s also conceivable that an offline WordPress client could be built that replicates WordPress admin in a desktop client, and this is one more step in that direction.

Press This

Press this! is a new enhancement of a long-existing concept. Bookmarklets. In fact, WordPress used to have a bookmarklet included that would allow a user to quickly start a new post from the browser toolbar, but the functionality was limited.

The Press This! functionality rocks, actually, because it allows the user to be on any website, click the bookmarklet and get a miniaturized version of WordPress admin with options to snip text, photos from the page, quotes or video embeds.

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Obviously, we can lead you to water but we can’t make you drink. BE VERY CAREFUL OF COPYRIGHT VIOLATIONS! Oh, and the Associated Press sponsored this. (kidding!)

Integrated Theme Preview

Theme previewing has been a bugaboo for many a theme designer. How do we check and develop without affecting the rest of the site. Some folks resorted to using Ryan’s venerable Theme Preview plugin. Others setup a beta version of a site that was sandboxed off from the rest of the world. Lots of different approaches, all of which remain valid.

However, for theme developers and bloggers looking to see how a theme will look on their site, with their content, there is now theme preview bling. When you are on your Design page, click on one of the theme screenshots and your site will be loaded in a lightbox-like overlay to allow you a live preview. Heavily inspired, I’d imagine, by the Mac OS X Leopard Quick Look functionality.

Remember when Technosailor looked like this?

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Plugin Management Overhaul

Finally, the plugin management interface has received a face-lift and some added functionality. Active plugins and inactive plugins are segregated and with that new fangled Shift-click functionality I talked about before, plugin management just got really freaking simple. Note that Active plugins can be deactivated in bulk and Deactivated plugins can be activated or even deleted in bulk. Clean up that stale plugin list in a snap. But… there’s always a but… make a backup before you go nuts.


John Smith for President

image003.gifChesapeake Bay Foundation has its own presidential nominee. Forget Obama or McCain or Nader or what’s that other guy.

Captain John Smith is running for President and he needs your help.

That’s right, Capt. John Smith of colonial days. His love of the Chesapeake Bay and the environment extends to today.

Smith, when asked about his campaign, said, “I stand not just for a clean Chesapeake Bay; I stand for clean rivers and streams all across America. For if we can clean up the Chesapeake Bay, and working together we bloody well can clean up every stream, river, and bay in this country. We can make the Chesapeake a model for restoration success, for the rest of the nation and for the rest of the world.”

Campaign staffers suggest that the best way, at this late hour in the campaign season, to get Smith’s name included on ballots is to sign this petition. 10,000 signatures gets it done.

I’m doing it. Are you?

Disclaimer: The Smith campaign is a parody because, obviously, the dude has been dead for 400 years or so. However, the need for a clean Bay, rivers and the ecosystem as a whole is a strong enough cause to vote for even today. Sign this petition and help it get done.

Aaron Brazell

Lessons from Wall*E

Normally, I would not do movie reviews on this site. I would generally use aaronbrazell.com which is much more of a personal site than this. However, there are quite a lot of lessons and hidden agenda items (good and bad) in Wall*E that I think are applicable.

If you’re afraid of spoilers, you might not want to read further, however I will do my best not to offer spoilers, per se and instead talk about the principles behind the messages because that is where I feel the importance is.

From the get go, it was apparent to me that Wall*E was an environmentally oriented flick. We’re introduced to a desolate earth that struck me as very much similar to the one we saw in I am Legend. Bonus points to the astute viewers that catch the I am Legend hat tip in the movie.

To me, it was apparent that the desolation of earth was a result of human irresponsibility and that Al Gore probably was lurking somewhere ready to hand out carbon credits. While that message certainly existed, it was the message of personal responsibility that struck me much more direct between the eyeballs.

In the movie, we get the sense that a pseudo-governmental organization has morphed humanity into a dependent culture that is given everything. It is pampered, fed, smothered and by and large turned into a welfare culture where the human race has lost the ability to care for itself or even see any problem with their state. They have been turned into automatons, beholden to the whims of the BnL Corporation.

The heroics of the movie revolve around, among other things, the ability of the human race to take responsibilities for their own actions and rise above the societal norms inbred into them, challenging the status quo and ultimately their race.

Without getting too political, the metaphor I saw was comparative, in many ways, to current western culture that is increasingly liberalized, and increasingly fed the doctrine of government dependence. Rely on government-subsidized social security. We need to pass a law that does blah. The Constitution is a living document requiring federal judges to tell us what it means for us today. Get my riff?

Another strong metaphor I saw, is applicable for those of us in social media – and really any kind of new media, whether it’s politics, science or sports. Those that follow the dotted lines are doomed to exist in a narrow and unproductive world that never changes!

Throughout the movie, robots followed the dictates of lines painted on the ground. They never left those lines because those lines provided guidance. Those lines provides meaning. Those lines provided safety.

Wouldn’t it be nice to have more rambos that challenged the status quo, said what they meant and meant what they said? They didn’t follow the dictates of Techmeme or those perceived as A-listers? I mentioned yesterday that confidence is a sexy attribute and stepping outside the lines demonstrates confidence that will take you somewhere.

As a sidenote, yet related issue, this mommy blogger needs to quit worrying about a so-called A-list blogger and be confident in herself. Those that are considered A-list, including myself, often are not (also including myself). No one can do your job better than you. Own it and forget about the rest.

I highly encourage people to see this movie. Besides the fact that Pixar always makes great movies, it’s a wonderful movie for kids and adults alike and if you go with an open mind, you’re going to be challenged.

Aaron Brazell

Play to Strengths

Everyone has their own strengths and weaknesses. Jeremy Schoemaker is a rockstar in SEO. Darren Rowse is a rockstar in making money online. Erin is a rockstar among women bloggers. Thomas Hawk is a rockstar photographer. Brad Feld (a Lijit investor) is a rockstar VC. Chris Brogan is a rockstar people person. Alex Hillman is a rockstar community man. Jody is a rockstar musician.

I’m telling you, everyone is a rockstar in their own right and no one can take away their strength. As Micah puts it, no one can do your job better than you can.

The problem comes when you are not confident in what you do and you let a different kind of rockstar dictate your behavior.

We’ve all seen it. Someone of stature arrives on the scene and the person who knows the space and environment best gets star struck or intimidated by the presence of the rockstar and suddenly doesn’t know how to behave, act or represent themselves.

Confidence is so important. Confidence is sexy. Confidence displays your rockstarness and communicates that you own the place and people should stick by you. Confidence draws people in and causes them to get lost in YOU.

We all need someone else and no one can do it alone.

For myself, I know I have certain qualities and abilities that command the respect of others. I also know that I need people (such as all the people above, to name a few) to teach me something about their environments. Alex, in fact, was the one who gave me inspiration and motivation, not to mention pointers, on beginning the small co-working community we have here in Maryland.

Thomas taught me (via Scoble) a thing or two about lenses for my camera.

And so on.

Who are you learning from? Who inspires you? What are you teaching others?

(See, Chris Brogan taught me how to end posts with questions ;-) )

Venture Files

Who are you designing for”¦ you or your customers?

I called this entry “œWho are you designing for”¦you or your customers”, because most business owners can’t see that what they are asking a designer, marketing firm or neighbor down the street to do is create the image of how people who have different tastes and interests will perceive their over all brand. They say that first impressions are very hard to change, but triple that when someone picks up your business card, brochure, sees your ad in the paper or looks at your website before they even talk to you. Unless you’ve invested the time in your Brand Identity to ensure that it is reflective, and supported, in all of your marketing materials.

Let’s understand the difference between Brand Identity and Brand Image before we go any further. Your Brand Identity is how you want people outside of your company perceive your company. Your Brand Image is how people outside of your company are currently viewing your company. The two are separate, but the same. Your Brand Image should constantly be reinforced and supported by your Brand Identity. One can weaken the other.

Let’s face it, when it comes to how effective your marketing materials are”¦the initial perception people get is reality to them. You could be the best schmoozer in the world, but hand someone something that looks like you put very little effort into the presentation and all your schmoozing is for nothing. Convincing, begging and bribing may not drive the message home that your first round of marketing materials were done to be “œcost effective”, but instead they may came out making you, and your company, look less than stellar.

First and foremost your marketing materials should be created with your customers, current and future, in mind. When you sit down to have someone create your marketing materials, the building blocks of your Brand Identity, my best advice is to remove yourself from process as much as possible.

I don’t mean that you should not be involved, but you should remember”¦you aren’t trying to use these marketing materials to get you to invest into your company, product or what have you. Sometimes that means you need to leave the confines of your office, ask your best customer some good questions on how they perceive your business and start looking at your company, product or widget from the customers side of the fence.

Your design is an impression not a true test to your companies’ capabilities, but like I said before sometimes all you get is a first impression. Make it the best one you can.

How accurately do you think your companies marketing materials reflect the over all view of your company as a whole?  Do your marketing materials work with or against the way your want your company to be perceived? How strongly do your marketing materials communicate the personality and ethics of your company?

Aaron Brazell

Landed On My Feet

Back a few months ago, I announced my departure from b5media. At that time, I really didn’t know what I would end up doing. At the time, I figured I’d land on my feet doing something similar (Director of Technologyish) or maybe dip my toes in PR. Lord knows I wanted to get out of technology. No doubt I’ll be back in technology at some point in my life, but I really needed a break from it and wanted to explore other career paths.

Well, two months went by and when I left b5media, I quickly picked up with Lijit where, instead of dipping my feet in PR or continuing on the technology track, I found myself learning the ropes of Business Development.

Never been here. Never done that.

In typical Aaron fashion, I thought I could storm in and prove all the critics wrong. Wrong. I figured I could identify a bunch of high profile sites and, bam, I’d prove my mettle.


Don’t get me wrong, I did a fine job. I managed a few quick wins and set about on bigger targets. Time went by and the wins got farther apart.

Okay, I began realizing this was a marathon, not a sprint. I had to adjust.

Adjustment ongoing, however I’ve shown enough promise at this very new role for me that last week I traveled out to Lijit World Headquarters in Boulder, Colorado – a place once described as 50 square miles surrounded by reality – and met the entire team. In addition to a pleasant few days in the mountains and thin air, I was pleased to walk away with a full-time gig. Business Development Manager.

Scary title. I even now own a Boulder phone number. Fascinating.

Interestingly, I’ve learned a few thing about Biz Dev as it relates to other, more familiar roles.

  1. The key to BizDev is more about relationships and less about sales.
  2. Pitching doesn’t work. Talking does.
  3. BizDev is a war fought with a pistol, not a machine gun. (via Micah)
  4. Strategic wins are sometimes bigger than Big wins.

I’m sure there are other things that I’ll continue to learn about BizDev as time goes on. Love to hear your thoughts on this kind of role. Tell me what I need to learn.

Aaron Brazell

The Internet is Not a Free Speech Zone

It would seem that people, by and large, think that the internet is a free speech zone. We have blogs, these are our personal spaces and we can do whatever the hell we want.

In case you missed the memo, this is not the case.

Sure, you might not go to jail (actually, this increasingly becomes possible) but as bad, if not worse, is the possibility of destroying relationships because of your actions on the internet.

It’s not a free speech zone.

A few days ago, Loic Lemeur, the founder of Seesmic and someone who I have yet to meet in person, put out a very impassioned video calling Kosso (who is my friend and the developer of Phreadz) to task for disseminating private conversation.

I find this video very honest and transparent. Loic apologizes for direct comments that may have been inappropriate. From Kosso’s standpoint, he explains in a very coherent way why the whole thing is very awkward:

Now, if you’ve made it this far and watched the videos, you can understand that the politics of the web is a very delicate thing. It’s easy for people to get twisted up, but there’s always two sides to every conversation.

A few months ago, Loren Feldman started a series of parody videos mocking Shel Israel’s videos at FastCompany.tv. Quite a number of people took offense to these videos and that particular conversation got downright nasty. What some people don’t understand is that the internet is not a free speech zone and, if Loren wanted to, he could destroy their lives, businesses, client relationships, etc.

Does that make Loren a bad guy? No, I hardly think so. I personally think that Loren is one of the nicest and most honest guys on the internet. But I know he could destroy me.

That in itself doesn’t keep me from stepping into that fray, but it’s a healthy respect valve.

So to everyone I have bitten harshly in this internet world, accept my apologies. There have been a lot of them, but to name a few: Tyme White, Mike Rundle, Kris Smith, John Havens, David Krug, Robert Scoble, Mike Arrington, Jason Calacanis and others.

Life’s too short.

Aaron Brazell

I'll See Your Wiretap and Raise you Weapons of Mass Destruction: FISA 2008 Analysis

In 1978, Congress passed the Foreign Intelligence Surveillance Act (50 USC § 1801) which was temporarily overridden by the Protect America Act of 2007 (PL 110-55). The Protect America Act was passed as a short-term bill that would legalize what the President was doing illegally by extending Executive powers over wiretapping to allow for wiretaps without warrant. The clarification on this was that warrentless wiretaps were allowed when the target was a non-US citizen outside the United States.

Now that Protect America has expired (it expired back in February), Congress has passed an Amendment Act to the original FISA bill (EFF has a copy of the bill). I’ve read all 114 pages of the bill, as torturous as an exercise as that is, and thought I would point out some of the provisions. This bill is very important for those of us in technology.

Emergency Orders

FISA78 provided for emergency orders where, if the Attorney General deemed an immediate (and urgent) search or action was required, he could submit an application for warrant as late as 72 hours after the action was executed. This allowed flexibility for law enforcement and counterterrorism without violating 4th Amendment protections against illegal search and seizure.

FISA2008 extends this emergency window to seven days.

If the Attorney General and the Director of National Intelligence make a determination under subsection (c)(2) and time does not permit the submission of a certification under this subsection prior to the implementation of an authorization under subsection (a), the Attorney General and the Director of National Intelligence shall submit to the Court a certification for such authorization as soon as practicable but in no event later than 7 days after such determination is made.

Dispersing of the Legislative Authority

Applications for warrants, in FISA78, were required to be approved by the Senate. This was sound practice and consistent with Constitutional separation of powers. It provided a check-valve against executive abuse. FISA2008 allows for the Senate or the Deputy Director of the FBI to authorize these applications, opening the door to executive branch abuse.

Section 104 of the Foreign Intelligence Surveillance Act of 1978 (50 U.S.C. 1804) is amended by striking “Senate””” and inserting “Senate, or the Deputy Director of the Federal Bureau of Investigation, if designated by the President as a certifying official-” [Amd. Sec. 104(1)(D)(ii)]

Targeting US Citizens Outside the United States

U.S. Citizens were expressly exempted from targeting in FISA78. In fact, FISA78 was written with wording directed specifically at “Foreign Powers”. FISA78 was safe. FISA2008 makes it entirely possible for the FISC (Foreign Intelligence Surveillance Court) to authorize direct targeting of U.S. citizens.

No element of the intelligence community may intentionally target, for the purpose of acquiring foreign intelligence information, a United States person reasonably believed to be located outside the United States under circumstances in which the targeted United States person has a reasonable expectation of privacy and a warrant would be required if the acquisition were conducted inside the United States for law enforcement purposes, unless a judge of the Foreign Intelligence Surveillance Court has entered an order with respect to such targeted United States person or the Attorney General has authorized an emergency acquisition pursuant to subsection (c) or (d), respectively, or any other provision of this Act. [Sec. 704(a)(2)]

Telco Immunity

The biggest problem, from the view of the technology community, is the Get Out of Jail Free card given to the telecoms/ISPs. See, currently, an ISP could be sued or at least be in jeopardy of violation of their own Terms of Service if they disclosed information to the government without warrant, etc. The telcos also don’t have a monetization opportunity with current rules. The government serves a subpoena, the ISP hands over data.

Under FISA2008, not only do ISPs get immunity from any kind of lawsuit involving a government request for data, but they can now make money by doing so. The law provides that the government should pay “prevailing rates” for the use of facilities and information. Sounds like a business opportunity, if you ask me. In essence, the opportunity for corruption is so rampant here that we might as well liken this sort of thing to awarding no-bid contracts.

No cause of action shall lie in any court against any electronic communication service provider for providing any information, facilities, or assistance in accordance with a directive issued pursuant to paragraph (1). [Sec. 702(h)(3)]

Now, I’m a fan of FISA. 1978. I’m a Constitutionalist. I’m a rule of law kind of guy. I’m a separation of powers kind of guy. I think the judicial branch exists to provide oversight over the executive branch, among other things. So I’m a fan of making the government jump through hoops, also recognizing that there are legitimate needs for the provisions of FISA. Rare, but they do exist.

So when I heard about the brouhaha over Obama cautiously pledging to vote for the bill, I couldn’t understand why anyone would mind ensuring the President had some checks and balances. After reading the bill itself, I can see the problems. I really like Washington Monthly’s analysis of this and agree that the bulk of the attention is being focused on telcos. I guess that’s because all of us bloggers are causing a stink over soemthing that directly affects us. However, the rest of the bill is as important, if not more.

My favorite addition to the new FISA bill has to do with Weapons of Mass Destruction. Section 101 of the original bill is added to with, just for the heck of it, definitions of WMDs which are given equivalent representation alongside “Sabotage” and “International Terrorism”.

The options we have on this bill are limited. Both McCain and Obama are planning on supporting it – and yes, I do think the intelligence community needs additional powers. But not at the expense of our freedoms, including a “reasonable expectation of privacy”. The barriers between us and the government are getting shorter.

Your thoughts?

Venture Files

But this worked four years ago?

I was sitting at the mall waiting for my niece to get out of a certain store that had huge round mouse ears, I watched a gaggle of tween-age girls walk by in outfits that I hadn’t seen, and honestly hoped never to again, since 1988. The leggin’s, oversized sweaters and neon bracelets in the hundreds made me think about marketing and design. Because let me be honest”¦everything does.

With that story out of the way, let’s get this entry rolling. I hate to burst your bubble right out the gate, but marketing trends are much like fashion trends. While as all trends do, often enough, come back around”¦ the revival of an old trend tends to be the very thing you hoped would never again see the light of day.

I love when I meet someone who hands me a piece of marketing material or directs me to a website that clearly hasn’t been updated in years. The design is outdated, the content is so old the addendum explanation ultimately could be it’s own piece, and more times than not the reason for this is that some head honcho, maybe even you, was really, really proud of it”¦a long time ago in a marketing plan/budget far, far away.

The reality is that today’s buyer is getting younger and younger. These potential clients are becoming savier to the lack of time or effort you put into your whatever it is. They really don’t want you to dust off the remaining brochure from four years ago you somehow still have and parade it around at a networking function. They want the latest and greatest.

I hate to regurgitate other people’s ideas. Rather than do that take a look at Kim T. Gordon’s The Hottest Marketing Trends for 2008. I agree with her points of engaging your customer, integrating your off-line and online campaigns and following your customers. The one trend that would seem obvious through her suggestions, but is missing is a trend to actively create new/fresh content. All of the trends that she mentions rely completely on having new information to share with each of these trends.

You’d be surprised how many business owners, marketing managers and sales people get stuck in the trend of repeating and regurgitating half a decade old pitches, gimmicks and what not without realizing that their clients see them as tired and old. The widget may work, the sales person may be able to sell sugar to a diabetic, and customer service staff may be the best in the world, but if your customer can’t get beyond the feeling of “œI heard it” or “œbeen there, done that and just had the same thing better pitched by your competitor ten minutes ago” then the new trend you’ll see is a lack of revenue.

What trends do you see today that should have stayed dead and buried? Do you know business owners or marketing managers that are still clinging onto that shred of hope that this could be the year for dusting off that tried, but not true piece? What new emerging trend do you see having legs in the future?