Thanks to Cover it Live for the software.
| Graphing Social Patterns - Day 2 | (06/10/2008) Powered by: CoveritLive |
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9:24
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LinkedIn Keynote beginning |
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9:25
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We are a purpose drive network. We believe in trust. We believe in Business Relevance |
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9:25
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This is Adam Nash from LinkedIn on stage |
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9:26
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Showing a slide tghat shows LinkedIn as #4 social network after MySpace, Facebook and Classmates Online (WTF?!) |
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9:27
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Average age of LinkedIn users is 41. On par with Wall Street Journal, Forbes and Business Week |
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9:28
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Execs from all 500 Fortune 500 companies on Linked in. 3M small biz professionals |
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9:29
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Jumping into Why Advertise on LinkedIn? |
| 9:30 | [Poll] |
Are you more interested in social netwrok application development or the business/advertising potential in social networking?
Applications and Development Business and Advertising None of the Above |
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9:31
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Advertising possibilities - Run of Professional, inCrowds or Custom Segments |
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9:32
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Fundamentally, our advertising is based on profile-based targetting |
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9:33
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Jumping into the Platform. LinkedIn uses OpenSocial http://code.google.com/apis/opensocial/ |
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9:34
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LinkedIn was one of the original charter members on board the Google Open Social movement |
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9:35
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I think, considering the Technosailor.com niche, I think I need to explore some of the advertising/OpenSocial API opportunities |
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9:35
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OpenSocial platform launch for LinkedIn is NOT launched yet. It will be launched later |
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9:36
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Platform: Home, Profile Canvas views |
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9:37
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Platform: Currently selecting parrtners (Criteria: Productivity apps, extension to professional profile, targeted verticals) |
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9:37
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Platform: We will open up over time |
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9:37
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Adam’s profile on LinkedIn: http://linkedin.com/in/adamnash |
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9:38
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Taking audience questions |
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9:38
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Question: LinkedIn already has a set of monetization strategies? |
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9:39
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Answer: We make money on 1) Advertising, 2) Classifieds, 3) Subscription/Premium products and 4) Enterprise class products sold directly into large organizations |
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9:40
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Question: Does LinkedIn have plans to make a way to visualize connections between people, businesses, etc? |
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9:41
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Answer: Platform will help with this. Currently we also provide a way to see this within a company, including most pageviews for profile, etc. |
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9:42
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Question: What is the spread geographically across the world? Top three countries? |
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9:43
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Answer: Half members are from US. Very successful in countries like the UK, India, Netherlands and other places in Europe. It’s a moving target and Adam is not entirely clear - not wearing his PR hat. |
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9:43
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Question: LinkedIn apps for the iPhone 3G? |
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9:44
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Answer: LinkedIn has a iphone web app that they’ve been impressed with. Whether therre will be a July 7th app launch, LinkedIn is a fan and will pursue aggressivley - but this is not an announcement. Just a hint |
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9:44
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Session Over. |
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9:47
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Stumble it!
About the Author: Aaron Brazell is the lead editor of Technosailor.com and a social media expert. His passion is to see companies and individuals use the internet and web technologies wisely and effectively to promote their brands and companies. He is Business Development Manager for Lijit and he worked as Director of Technology at b5media from 2005-2008 and is currently an independent consultant.
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