Graphing Social Patterns – LinkedIn Keynote – Adam Nash

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Graphing Social Patterns – Day 2 (06/10/2008)
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9:24
LinkedIn Keynote beginning
9:25
We are a purpose drive network. We believe in trust. We believe in Business Relevance
9:25
This is Adam Nash from LinkedIn on stage
9:26
Showing a slide tghat shows LinkedIn as #4 social network after MySpace, Facebook and Classmates Online (WTF?!)
9:27
Average age of LinkedIn users is 41. On par with Wall Street Journal, Forbes and Business Week
9:28
Execs from all 500 Fortune 500 companies on Linked in. 3M small biz professionals
9:29
Jumping into Why Advertise on LinkedIn?
9:30 [Poll]
Are you more interested in social netwrok application development or the business/advertising potential in social networking?
Applications and Development

( 0% )

Business and Advertising

( 100% )

None of the Above

( 0% )
9:31
Advertising possibilities – Run of Professional, inCrowds or Custom Segments
9:32
Fundamentally, our advertising is based on profile-based targetting
9:33
Jumping into the Platform. LinkedIn uses OpenSocial http://code.google.com/apis/opensocial/
9:34
LinkedIn was one of the original charter members on board the Google Open Social movement
9:35
I think, considering the Technosailor.com niche, I think I need to explore some of the advertising/OpenSocial API opportunities
9:35
OpenSocial platform launch for LinkedIn is NOT launched yet. It will be launched later
9:36
Platform: Home, Profile Canvas views
9:37
Platform: Currently selecting parrtners (Criteria: Productivity apps, extension to professional profile, targeted verticals)
9:37
Platform: We will open up over time
9:37
Adam’s profile on LinkedIn: http://linkedin.com/in/adamnash
9:38
Taking audience questions
9:38
Question: LinkedIn already has a set of monetization strategies?
9:39
Answer: We make money on 1) Advertising, 2) Classifieds, 3) Subscription/Premium products and 4) Enterprise class products sold directly into large organizations
9:40
Question: Does LinkedIn have plans to make a way to visualize connections between people, businesses, etc?
9:41
Answer: Platform will help with this. Currently we also provide a way to see this within a company, including most pageviews for profile, etc.
9:42
Question: What is the spread geographically across the world? Top three countries?
9:43
Answer: Half members are from US. Very successful in countries like the UK, India, Netherlands and other places in Europe. It’s a moving target and Adam is not entirely clear – not wearing his PR hat.
9:43
Question: LinkedIn apps for the iPhone 3G?
9:44
Answer: LinkedIn has a iphone web app that they’ve been impressed with. Whether therre will be a July 7th app launch, LinkedIn is a fan and will pursue aggressivley – but this is not an announcement. Just a hint
9:44
Session Over.
9:47