I think we need to see a consolidation of content and advertising.
Everyone’s competing with each other because they don’t know how to give up their individual voice. What happens is we get a clamor for top Techmeme billing.
Instead, I’d like to see more federations of blogs, where content producers work hand in hand to protect the turf of the others while helping to funnel content opportunities to the best source for coverage within that federation. In the advertising arena, five sites at 150k pageviews each can’t get direct-sale advertising by themselves, but as a 750k pageview federation, the tide turns.
We need more consolidation. It’s survival of the fittest.
Stumble it!
About the Author: Aaron Brazell is the lead editor of Technosailor.com and a social media expert. His passion is to see companies and individuals use the internet and web technologies wisely and effectively to promote their brands and companies. He is Business Development Manager for Lijit and he worked as Director of Technology at b5media from 2005-2008 and is currently an independent consultant.
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I think they key to success for any future "blogging conglomerates" will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.
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just by pure acquisition. There's probably several models lying around if
folks got creative.
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1. It sounds like your talking about a new denomination....
2. Or Unity ie...One world...(how do you get everyone on the same page?); Didn't Lenin try that??
3. There will always be someone in the organization who rages against the machine
4. Always enjoy reading the post and great seeing you in MD
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Yeah I need to do a followup vid this morning going the issue a little deeper and clarifying some of the things I said yesterday.
Good to have you stop by.
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