Consolidation in the Blogosphere

I think we need to see a consolidation of content and advertising.

Everyone’s competing with each other because they don’t know how to give up their individual voice. What happens is we get a clamor for top Techmeme billing.

Instead, I’d like to see more federations of blogs, where content producers work hand in hand to protect the turf of the others while helping to funnel content opportunities to the best source for coverage within that federation. In the advertising arena, five sites at 150k pageviews each can’t get direct-sale advertising by themselves, but as a 750k pageview federation, the tide turns.

We need more consolidation. It’s survival of the fittest.

Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.

63 thoughts on “Consolidation in the Blogosphere

  1. It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  2. It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  3. It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  4. It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  5. It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  6. It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  7. It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  8. Yeah, I think consolidation could be done in federations or alliances thanjust by pure acquisition. There’s probably several models lying around iffolks got creative.

  9. Yeah, I think consolidation could be done in federations or alliances thanjust by pure acquisition. There’s probably several models lying around iffolks got creative.

  10. Yeah, I think consolidation could be done in federations or alliances thanjust by pure acquisition. There’s probably several models lying around iffolks got creative.

  11. Yeah, I think consolidation could be done in federations or alliances thanjust by pure acquisition. There’s probably several models lying around iffolks got creative.

  12. Yeah, I think consolidation could be done in federations or alliances thanjust by pure acquisition. There’s probably several models lying around iffolks got creative.

  13. Yeah, I think consolidation could be done in federations or alliances thanjust by pure acquisition. There’s probably several models lying around iffolks got creative.

  14. Yeah, I think consolidation could be done in federations or alliances thanjust by pure acquisition. There’s probably several models lying around iffolks got creative.

  15. Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  16. Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  17. Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  18. Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  19. Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  20. Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  21. Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  22. I am listening to this and it makes perfect sense. Just a few thoughts though:1. It sounds like your talking about a new denomination….2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??3. There will always be someone in the organization who rages against the machine4. Always enjoy reading the post and great seeing you in MD

  23. I am listening to this and it makes perfect sense. Just a few thoughts though:1. It sounds like your talking about a new denomination….2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??3. There will always be someone in the organization who rages against the machine4. Always enjoy reading the post and great seeing you in MD

  24. I am listening to this and it makes perfect sense. Just a few thoughts though:1. It sounds like your talking about a new denomination….2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??3. There will always be someone in the organization who rages against the machine4. Always enjoy reading the post and great seeing you in MD

  25. I am listening to this and it makes perfect sense. Just a few thoughts though:1. It sounds like your talking about a new denomination….2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??3. There will always be someone in the organization who rages against the machine4. Always enjoy reading the post and great seeing you in MD

  26. I am listening to this and it makes perfect sense. Just a few thoughts though:1. It sounds like your talking about a new denomination….2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??3. There will always be someone in the organization who rages against the machine4. Always enjoy reading the post and great seeing you in MD

  27. I am listening to this and it makes perfect sense. Just a few thoughts though:1. It sounds like your talking about a new denomination….2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??3. There will always be someone in the organization who rages against the machine4. Always enjoy reading the post and great seeing you in MD

  28. I am listening to this and it makes perfect sense. Just a few thoughts though:1. It sounds like your talking about a new denomination….2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??3. There will always be someone in the organization who rages against the machine4. Always enjoy reading the post and great seeing you in MD

  29. Steven, I presume. :)Yeah I need to do a followup vid this morning going the issue a little deeper and clarifying some of the things I said yesterday.Good to have you stop by.

Comments are closed.