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23 July 2008 63 Comments

Consolidation in the Blogosphere

I think we need to see a consolidation of content and advertising.

Everyone’s competing with each other because they don’t know how to give up their individual voice. What happens is we get a clamor for top Techmeme billing.

Instead, I’d like to see more federations of blogs, where content producers work hand in hand to protect the turf of the others while helping to funnel content opportunities to the best source for coverage within that federation. In the advertising arena, five sites at 150k pageviews each can’t get direct-sale advertising by themselves, but as a 750k pageview federation, the tide turns.

We need more consolidation. It’s survival of the fittest.

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Written by Aaron Brazell on July 23, 2008

Popularity: 1% [?]

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63 Responses to “Consolidation in the Blogosphere”

  1. Shey 23 July 2008 at 1:35 pm #

    It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.

    I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  2. Shey 23 July 2008 at 1:35 pm #

    It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.

    I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  3. Shey 23 July 2008 at 1:35 pm #

    It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.

    I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  4. Shey 23 July 2008 at 1:35 pm #

    It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.

    I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  5. Shey 23 July 2008 at 1:35 pm #

    It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.

    I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  6. Shey 23 July 2008 at 1:35 pm #

    It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.

    I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  7. Shey 23 July 2008 at 1:35 pm #

    It sounds good on paper, or video for this matter. Seems only natural that with so many players in a market, that it’s ripe for consolidation — history has proven that in many other industries.

    I think they key to success for any future “blogging conglomerates” will to make the right acquisitions and mergers and having an actual strategy in place before they just buy out the competition.

  8. Aaron Brazell 23 July 2008 at 1:39 pm #

    Yeah, I think consolidation could be done in federations or alliances than
    just by pure acquisition. There’s probably several models lying around if
    folks got creative.

  9. Aaron Brazell 23 July 2008 at 1:39 pm #

    Yeah, I think consolidation could be done in federations or alliances than
    just by pure acquisition. There’s probably several models lying around if
    folks got creative.

  10. Aaron Brazell 23 July 2008 at 1:39 pm #

    Yeah, I think consolidation could be done in federations or alliances than
    just by pure acquisition. There’s probably several models lying around if
    folks got creative.

  11. Aaron Brazell 23 July 2008 at 1:39 pm #

    Yeah, I think consolidation could be done in federations or alliances than
    just by pure acquisition. There’s probably several models lying around if
    folks got creative.

  12. Aaron Brazell 23 July 2008 at 1:39 pm #

    Yeah, I think consolidation could be done in federations or alliances than
    just by pure acquisition. There’s probably several models lying around if
    folks got creative.

  13. Aaron Brazell 23 July 2008 at 1:39 pm #

    Yeah, I think consolidation could be done in federations or alliances than
    just by pure acquisition. There’s probably several models lying around if
    folks got creative.

  14. Aaron Brazell 23 July 2008 at 1:39 pm #

    Yeah, I think consolidation could be done in federations or alliances than
    just by pure acquisition. There’s probably several models lying around if
    folks got creative.

  15. chrisbaskind 23 July 2008 at 3:38 pm #

    Dead on, Aaron. Choosing your partners and building attractive federations will be the new black. As in ink.

  16. chrisbaskind 23 July 2008 at 3:38 pm #

    Dead on, Aaron. Choosing your partners and building attractive federations will be the new black. As in ink.

  17. chrisbaskind 23 July 2008 at 3:38 pm #

    Dead on, Aaron. Choosing your partners and building attractive federations will be the new black. As in ink.

  18. chrisbaskind 23 July 2008 at 3:38 pm #

    Dead on, Aaron. Choosing your partners and building attractive federations will be the new black. As in ink.

  19. chrisbaskind 23 July 2008 at 3:38 pm #

    Dead on, Aaron. Choosing your partners and building attractive federations will be the new black. As in ink.

  20. chrisbaskind 23 July 2008 at 3:38 pm #

    Dead on, Aaron. Choosing your partners and building attractive federations will be the new black. As in ink.

  21. chrisbaskind 23 July 2008 at 3:38 pm #

    Dead on, Aaron. Choosing your partners and building attractive federations will be the new black. As in ink.

  22. Jeffrey Olchovy 23 July 2008 at 9:27 pm #

    Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  23. Jeffrey Olchovy 23 July 2008 at 9:27 pm #

    Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  24. Jeffrey Olchovy 23 July 2008 at 9:27 pm #

    Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  25. Jeffrey Olchovy 23 July 2008 at 9:27 pm #

    Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  26. Jeffrey Olchovy 23 July 2008 at 9:27 pm #

    Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  27. Jeffrey Olchovy 23 July 2008 at 9:27 pm #

    Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  28. Jeffrey Olchovy 23 July 2008 at 9:27 pm #

    Hmm. Allied blogs. Allied relational databases. Those that federate will reap the soon coming benefits of the semantic web. The like minded will be able to form cohesive ontologies easier as well.

  29. Aaron Brazell 23 July 2008 at 9:30 pm #

    You lost me at ontologies. ;)

  30. Aaron Brazell 23 July 2008 at 9:30 pm #

    You lost me at ontologies. ;)

  31. Aaron Brazell 23 July 2008 at 9:30 pm #

    You lost me at ontologies. ;)

  32. Aaron Brazell 23 July 2008 at 9:30 pm #

    You lost me at ontologies. ;)

  33. Aaron Brazell 23 July 2008 at 9:30 pm #

    You lost me at ontologies. ;)

  34. Aaron Brazell 23 July 2008 at 9:30 pm #

    You lost me at ontologies. ;)

  35. Aaron Brazell 23 July 2008 at 9:30 pm #

    You lost me at ontologies. ;)

  36. qthrul 23 July 2008 at 9:42 pm #

    The richest compost comes from a variety of sources. Rose beds require a lot of it too.

  37. qthrul 23 July 2008 at 9:42 pm #

    The richest compost comes from a variety of sources. Rose beds require a lot of it too.

  38. qthrul 23 July 2008 at 9:42 pm #

    The richest compost comes from a variety of sources. Rose beds require a lot of it too.

  39. qthrul 23 July 2008 at 9:42 pm #

    The richest compost comes from a variety of sources. Rose beds require a lot of it too.

  40. qthrul 23 July 2008 at 9:42 pm #

    The richest compost comes from a variety of sources. Rose beds require a lot of it too.

  41. qthrul 23 July 2008 at 9:42 pm #

    The richest compost comes from a variety of sources. Rose beds require a lot of it too.

  42. qthrul 23 July 2008 at 9:42 pm #

    The richest compost comes from a variety of sources. Rose beds require a lot of it too.

  43. sth 24 July 2008 at 7:18 am #

    I am listening to this and it makes perfect sense. Just a few thoughts though:
    1. It sounds like your talking about a new denomination….
    2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??
    3. There will always be someone in the organization who rages against the machine
    4. Always enjoy reading the post and great seeing you in MD

  44. sth 24 July 2008 at 7:18 am #

    I am listening to this and it makes perfect sense. Just a few thoughts though:
    1. It sounds like your talking about a new denomination….
    2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??
    3. There will always be someone in the organization who rages against the machine
    4. Always enjoy reading the post and great seeing you in MD

  45. sth 24 July 2008 at 7:18 am #

    I am listening to this and it makes perfect sense. Just a few thoughts though:
    1. It sounds like your talking about a new denomination….
    2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??
    3. There will always be someone in the organization who rages against the machine
    4. Always enjoy reading the post and great seeing you in MD

  46. sth 24 July 2008 at 7:18 am #

    I am listening to this and it makes perfect sense. Just a few thoughts though:
    1. It sounds like your talking about a new denomination….
    2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??
    3. There will always be someone in the organization who rages against the machine
    4. Always enjoy reading the post and great seeing you in MD

  47. sth 24 July 2008 at 7:18 am #

    I am listening to this and it makes perfect sense. Just a few thoughts though:
    1. It sounds like your talking about a new denomination….
    2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??
    3. There will always be someone in the organization who rages against the machine
    4. Always enjoy reading the post and great seeing you in MD

  48. sth 24 July 2008 at 7:18 am #

    I am listening to this and it makes perfect sense. Just a few thoughts though:
    1. It sounds like your talking about a new denomination….
    2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??
    3. There will always be someone in the organization who rages against the machine
    4. Always enjoy reading the post and great seeing you in MD

  49. sth 24 July 2008 at 7:18 am #

    I am listening to this and it makes perfect sense. Just a few thoughts though:
    1. It sounds like your talking about a new denomination….
    2. Or Unity ie…One world…(how do you get everyone on the same page?); Didn’t Lenin try that??
    3. There will always be someone in the organization who rages against the machine
    4. Always enjoy reading the post and great seeing you in MD

  50. Aaron Brazell 24 July 2008 at 10:47 am #

    Steven, I presume. :)

    Yeah I need to do a followup vid this morning going the issue a little deeper and clarifying some of the things I said yesterday.

    Good to have you stop by.

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