Adam Ostrow, from Mashable, put together a fantasy football league with various people from the social media crowd. I guess they all like to lose, since I was invited.
Regardless, the league will be fun and I’ll update everyone on how things are going, along with standings, etc. The reason why this is interesting is that we are all playing for charity, where the winner has all the proceeds donated to the charity of their choice.
On Saturday, I posted a review of my session at WordCamp on Search and Findability. It was hard to gauge at that time how effective the session was at the time I wrote that. Beside my normal annual attendance at WordCamp as a subject matter expert, and several sessions at different WordCamps around the country over the past few years, I was there on behalf of Lijit.
In fact, when I pitched the session on search to Matt (as a core interest of Lijit), I was firmly instructed (as I suspected I would be) that hard pitching the company was off limits. From my perspective as a member of the WordPress community, I wouldn’t have it any other way. It was the same approach that we took at b5media. The company was represented. The company was known as a WordPress shop. We shared war stories with other WordPress shops. But no one on stage at any point pitched b5. It’s non-standard, I think, for any company to pitch their wares at any *Camp.
I’m at WordCamp San Francisco 2008 today and had the distinct pleasure of giving a talk on Search and Findability. Distinct pleasure because it was the first session of the day at 9am. And if any of you know me, then you know that I don’t do mornings well. :-)
My session was about Search and Findability. There seemed to be a lot of misunderstandings about what the session would be about. Findability is not SEO. SEO is an aspect of Findability. SEO makes a blog findable for search engines.
Just a quick note as I’m getting ready for a meetup in my honor tonight in Boston. If you’re in the Boston area and don’t have any plans for tonight, would love to see you at Boston Beer Works across from Fenway Park. Michelle Wolverton gets all the credit for organizing and pulling the event together on my last night here in Boston (Yes, I did enjoy my first game at Fenway Park the Chapel of Awesomeness, last night!)
Gap Marketing. What. The. Heck.
Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill.
Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand.
Gap marketing is finding interesting applications for a product, service or brand outside of the norm.
