http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/ Business and Technology with Common Sense Thu, 24 May 2012 21:21:16 +0000 hourly 1 http://wordpress.org/?v=3.4-beta4-20883 http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45524 Aaron Brazell Tue, 12 Aug 2008 01:52:23 +0000 http://technosailor.com/?p=4270#comment-45524 Thanks, Mark. It's the simple concepts that end up seeming much more complicated. Thanks, Mark. It’s the simple concepts that end up seeming much more complicated.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45527 Aaron Brazell Tue, 12 Aug 2008 01:52:23 +0000 http://technosailor.com/?p=4270#comment-45527 Thanks, Mark. It's the simple concepts that end up seeming much more complicated. Thanks, Mark. It’s the simple concepts that end up seeming much more complicated.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45530 Aaron Brazell Tue, 12 Aug 2008 01:52:23 +0000 http://technosailor.com/?p=4270#comment-45530 Thanks, Mark. It's the simple concepts that end up seeming much more complicated. Thanks, Mark. It’s the simple concepts that end up seeming much more complicated.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45533 Aaron Brazell Tue, 12 Aug 2008 01:52:23 +0000 http://technosailor.com/?p=4270#comment-45533 Thanks, Mark. It's the simple concepts that end up seeming much more complicated. Thanks, Mark. It’s the simple concepts that end up seeming much more complicated.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45536 Aaron Brazell Tue, 12 Aug 2008 01:52:23 +0000 http://technosailor.com/?p=4270#comment-45536 Thanks, Mark. It's the simple concepts that end up seeming much more complicated. Thanks, Mark. It’s the simple concepts that end up seeming much more complicated.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45539 Aaron Brazell Tue, 12 Aug 2008 01:52:23 +0000 http://technosailor.com/?p=4270#comment-45539 Thanks, Mark. It's the simple concepts that end up seeming much more complicated. Thanks, Mark. It’s the simple concepts that end up seeming much more complicated.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45542 Aaron Brazell Tue, 12 Aug 2008 01:52:23 +0000 http://technosailor.com/?p=4270#comment-45542 Thanks, Mark. It's the simple concepts that end up seeming much more complicated. Thanks, Mark. It’s the simple concepts that end up seeming much more complicated.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45545 Aaron Brazell Tue, 12 Aug 2008 01:52:23 +0000 http://technosailor.com/?p=4270#comment-45545 Thanks, Mark. It's the simple concepts that end up seeming much more complicated. Thanks, Mark. It’s the simple concepts that end up seeming much more complicated.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45548 Aaron Brazell Tue, 12 Aug 2008 01:52:23 +0000 http://technosailor.com/?p=4270#comment-45548 Thanks, Mark. It's the simple concepts that end up seeming much more complicated. Thanks, Mark. It’s the simple concepts that end up seeming much more complicated.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45551 Aaron Brazell Tue, 12 Aug 2008 01:52:23 +0000 http://technosailor.com/?p=4270#comment-45551 Thanks, Mark. It's the simple concepts that end up seeming much more complicated. Thanks, Mark. It’s the simple concepts that end up seeming much more complicated.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45525 Maria Reyes-McDavis Tue, 12 Aug 2008 00:12:06 +0000 http://technosailor.com/?p=4270#comment-45525 This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post. This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45528 Maria Reyes-McDavis Tue, 12 Aug 2008 00:12:06 +0000 http://technosailor.com/?p=4270#comment-45528 This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post. This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45531 Maria Reyes-McDavis Tue, 12 Aug 2008 00:12:06 +0000 http://technosailor.com/?p=4270#comment-45531 This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post. This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45534 Maria Reyes-McDavis Tue, 12 Aug 2008 00:12:06 +0000 http://technosailor.com/?p=4270#comment-45534 This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post. This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45537 Maria Reyes-McDavis Tue, 12 Aug 2008 00:12:06 +0000 http://technosailor.com/?p=4270#comment-45537 This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post. This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45540 Maria Reyes-McDavis Tue, 12 Aug 2008 00:12:06 +0000 http://technosailor.com/?p=4270#comment-45540 This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post. This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45543 Maria Reyes-McDavis Tue, 12 Aug 2008 00:12:06 +0000 http://technosailor.com/?p=4270#comment-45543 This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post. This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45546 Maria Reyes-McDavis Tue, 12 Aug 2008 00:12:06 +0000 http://technosailor.com/?p=4270#comment-45546 This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post. This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45549 Maria Reyes-McDavis Tue, 12 Aug 2008 00:12:06 +0000 http://technosailor.com/?p=4270#comment-45549 This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post. This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45552 Maria Reyes-McDavis Tue, 12 Aug 2008 00:12:06 +0000 http://technosailor.com/?p=4270#comment-45552 This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post. This is an excellent post that has much larger implications than being relevant to the big companies. All companies large and small need to make this connection. Huge holes being missed by many in their marketing efforts :-) Great post.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45523 markdavidson Mon, 11 Aug 2008 23:18:43 +0000 http://technosailor.com/?p=4270#comment-45523 Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept."Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.""We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing. Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, “All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results.” Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.”Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.”"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company.”Getting one’s customers to feel a sense of ownership in one’s product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45526 markdavidson Mon, 11 Aug 2008 23:18:43 +0000 http://technosailor.com/?p=4270#comment-45526 Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept."Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.""We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing. Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, “All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results.” Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.”Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.”"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company.”Getting one’s customers to feel a sense of ownership in one’s product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45529 markdavidson Mon, 11 Aug 2008 23:18:43 +0000 http://technosailor.com/?p=4270#comment-45529 Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept."Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.""We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing. Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, “All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results.” Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.”Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.”"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company.”Getting one’s customers to feel a sense of ownership in one’s product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45532 markdavidson Mon, 11 Aug 2008 23:18:43 +0000 http://technosailor.com/?p=4270#comment-45532 Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept."Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.""We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing. Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, “All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results.” Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.”Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.”"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company.”Getting one’s customers to feel a sense of ownership in one’s product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45535 markdavidson Mon, 11 Aug 2008 23:18:43 +0000 http://technosailor.com/?p=4270#comment-45535 Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept."Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.""We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing. Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, “All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results.” Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.”Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.”"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company.”Getting one’s customers to feel a sense of ownership in one’s product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45538 markdavidson Mon, 11 Aug 2008 23:18:43 +0000 http://technosailor.com/?p=4270#comment-45538 Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept."Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.""We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing. Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, “All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results.” Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.”Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.”"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company.”Getting one’s customers to feel a sense of ownership in one’s product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45541 markdavidson Mon, 11 Aug 2008 23:18:43 +0000 http://technosailor.com/?p=4270#comment-45541 Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept."Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.""We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing. Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, “All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results.” Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.”Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.”"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company.”Getting one’s customers to feel a sense of ownership in one’s product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45544 markdavidson Mon, 11 Aug 2008 23:18:43 +0000 http://technosailor.com/?p=4270#comment-45544 Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept."Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.""We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing. Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, “All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results.” Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.”Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.”"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company.”Getting one’s customers to feel a sense of ownership in one’s product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45547 markdavidson Mon, 11 Aug 2008 23:18:43 +0000 http://technosailor.com/?p=4270#comment-45547 Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept."Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.""We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing. Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, “All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results.” Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.”Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.”"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company.”Getting one’s customers to feel a sense of ownership in one’s product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.

]]> http://technosailor.com/2008/08/11/the-psychology-of-gap-marketing/comment-page-1/#comment-45550 markdavidson Mon, 11 Aug 2008 23:18:43 +0000 http://technosailor.com/?p=4270#comment-45550 Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, "All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results." Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept."Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.""We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company."Getting one’s customers to feel a sense of ownership in one's product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing. Aaron, this post hits the bull’s eye. This is such an important topic.The other day I made the following Ping.fm post, “All the rockstar blogs give you 80% of what you need to know. It’s that last 20% that will give you 80% of your results.” Your post falls into that 20% category that I rarely see. What you describe here is a profoundly important marketing concept.”Spending the day on campus allowed me an insight into a brand that I felt like no one else had. Will I ever be bought and paid for? Not on your life. Do I have a personal identification with Ford now? Hell yes.”"We weren’t auto bloggers. We weren’t Ford connoisseurs. We were normal people given an opportunity to own something, though small, that made us feel special and important to the big company.”Getting one’s customers to feel a sense of ownership in one’s product is critical. Foster it, develop it, and support it. What you describe above is essential to effective marketing.

]]>