Hints at an $800 Apple laptop, Bloggers Report, Stock up 4 points

It was quite interesting to watch the market swing yesterday. Apple (AAPL) took a 20% hit on the market last week when it was expected that consumer spending on “bling” would be reduced. “Bling” stocks like Apple, Starbucks (SBUX) and other companies representing consumers “living the life” mentalities tanked with futures projections.

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And then yesterday came. Duncan Riley had an exclusive reporting the imminent release of an $800 laptop from Apple, the first sub-$1000 machine ever in the line of Apple products. From there, well read blogs like VentureBeat, MacRumors and Gizmodo – to name just a few – ran with the story.

Later in the day, Engadget reported an October 14th event where Apple would announce their new laptop line. Former Engadget editor, Ryan Block, 9 to 5 Mac and Digital Daily – again, to only name a few – ran with the story.

The result was fascinating. The DJIA is currently down over 300 points indicating yet another bloodbath on Wall Street. However, Apple stock is through the roof, up almost 5 points at this moment.

I am in no way suggesting people should go about trying to manipulate the market by creating stories or otherwise fabricating false positive pressure on the market. That is a crime. However, it’s important for blogger to recognize their ability to affect the market for the positive or negative.

And the pressure remains on the top-tier bloggers to use that power wisely and recognize that their words matter. If ever there was a “responsibility” at the feet of these bloggers, it is now.

Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.

5 thoughts on “Hints at an $800 Apple laptop, Bloggers Report, Stock up 4 points

  1. That may or may not have anything to do with consumer confidence. It couldbe that there's more info available regarding activesync help for theiPhone. It could be that fewer people are interested in buying iPhonesbecause of the negative press. It could be because of negative presssurrounding Apple development for the iPhone. It could be that consumersrealize they can get most of the same functionality on an iPod Touch.Or it could be in the economy.

  2. “the first sub-$1000 machine ever in the line of Apple products”1. Mac mini starts at $599 and has retailed for as low as $499 in the past.2. The iBook had a $999 version for a while.3. The iMac had a $899 version for a while with a 17″ screen and integrated graphics.

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