Give and It Will Come Back to You

This morning, I caught wind of a very sad story. b5media blogger Cheril Vernon lost her home and pets to a devastating fire. As we all know, pets are like family members and with the economy the way it is, this is not the time to lose everything.

Over on Twitter, my former boss, Jeremy Wright started soliciting donations for Cheril. I sent him a message suggesting he set a goal of $5000 and let’s start pounding on Twitter to get that number. At this time, the donation level is approaching $2500. Jeremy is donating an hour of his time for every $100 donation that comes in.

Between him and I, and a handful of other people, we got to work turning out the vote, so to speak. Folks like Chris Brogan, Laura “Pistachio” Fitton, Erin Kotecki Vest and others rallied behind the cause, asking their own massive followings to help out.

This is social media for social good, as the phrase has been coined. It’s about those of us in the web community rallying behind causes that are beyond our simple worlds of marketing, business and technology. It’s about affecting change, as we voted for on November 5, and serving our fellow (wo)man.

And whether you ascribe to a Christian worldview or not, it’s the Gospel of Luke 6:38:

Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.

It’s doing good deeds. It’s karma. It’s investing in something bigger than yourself. It’s all these things.

We have a ways to go. Please consider donating some money to help Cheril out. Go now, please.

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Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.

8 thoughts on “Give and It Will Come Back to You”

  1. Car’s in the shop, so I couldn’t do a lot, but I did a little. Thanks for the heads up.

    Do you know if there are children? A blogger friend just started a social networking site dedicated to swapping and donating kids’ stuff. I’d be happy to put the word out there for “stuff” donations if that would help.

    foolery (at) clearwire (dot) net

    or @foolery on Twitter

    — Laurie

  2. It’s a great cause. I saw a lot of the shouts on Twitter. I must admit there was something that annoyed me though. It was that the tweets read, “Help out a blogger who…”

    Why “blogger”? Why not “person”? Is their loss more tragic because they happen to blog? Are they more associated with blogging than anything else? Are we supposed to sympathise more because we heard about it through social media and they happen to blog, amongst doubtless many other things?

  3. Rob, I think it’s just the same reaction as when police hear a cop has left a widow behind… You want to help one of your own. Nothing elitist or nefarious (not that you’re implying such, I’m just saying). It’s just that when you relate to someone in any way, you naturally care more.

    Lots of houses burn down every day. We can’t raise money for every family. Nor can we just spread the money out equally, 12c/day to each family. But we can help THIS family, and it’s an honour to do so.

    But that’s just my opinion. It’s free, and worth every penny ;-)

  4. I agree with Jeremy. At the risk of sounding like a used car salesman, it’s a marketing technique. Make the demo you want to reach feel close to the action, intimate with the problem and part of a solution. More value added all around.

    For what it’s worth, over $4200 has been raised so far. We’re trying to hit $5000 and send a message to Cheril and her family, but also do something that is intensely personal and useful as a community.

    Some people will not be incented to donated. That’s ok. I’m sure she appreciates the thoughts, prayers and support.

    Thanks, Rob!

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