The Rules for Entrepreneurs


The Swanky Office Space

When I started my first company, AppSolve, in 1999 it was the height of the Dot-Com boom and companies were raising massive amounts of money and staffing quickly without even making a dime yet and most not knowing how fast or whenever they would be able to. One symbol of this era was paying for expensive swanky office space that was most of the time half-empty waiting for all the other people they were going to hire when they finished their next round of insane amounts of funding.

As we all know, the boom busted hard and it left a lot of space available for companies to sub-lease or established companies to take over really cheap. As the economy got better, not like it sucks now, most people took a different look at office space but still some never learned.

My message to you who are growing companies or raw startups, you don’t need swanky office space and you probably never will. So here are some pointers in approaching your search for office space and some alternatives to serve your growing business.

You are a startup and most people will understand that.

As you grow your business people that are looking to join your company or sign a contract with you know you are startup. They will understand that and if they are potential employees they are more concerned with the fact that they will get paid on time and their stock options vest. Clients are buying from you because they believe you can deliver and what your office space looks like has nothing to do with it. A perfect example are law offices. Swanky offices and high billable rates but they do the same work that most small practices can do and probably they do it better for less cost.

You can work out of the house – the good and the ugly

When I started my first business we worked out of the house for the first 18 months. Granted, I didn’t have a wife or kids and I had a great space in a finished basement that worked well. The problem I ran into was since it was my house I was the only one with the key and had to be there to let everyone in. When my travel schedule got hectic it became ugly. This is good when you are working for yourself and have no desire to grow to a larger company. Plus, if you have really nice stuff and people you don’t exact trust, stuff can disappear. I had an intern steal most of my DVD’s and some CD’s that I didn’t realize until after they left the company had taken them.

If you have a place with a separate entrance you could make this work but it would be good to have an admin person hired that has a key to this part of the house so you can at least travel and not worry about people coming and going. Lastly, don’t forget about zoning laws. Some people in the neighborhood are just busy bodies and if lots of cars show up every day in front of your house they might call someone and you get hit with some type of fine and you will have to scramble fast to find real office space.

There is always Starbucks

If you continue to work out of the house it can become very isolating. Plus, there are many distractions (e.g. TV, Xbox, refrigerator, sofa) that can make focusing on work very hard. I found that when I don’t have to go into the office (which is far and costs me alot on gas) I work out of Starbucks where there are many regulars who have become my virtual offices mates. I also use it as a meeting place that people who have to live in an office love to escape to for a meeting. Plus, the coffee is ok and the wifi is great.

But I have a business where clients come in all the time….

Some of you have business where clients visit often or you have to present to potential customers. If you aren’t ready for formal office or your office doesn’t have a conference room, partner with someone that has nice conference space. Network with fellow entrepreneurs who you partner with and have nice conference space and see if you can use it for meetings. You can also leverage “Executive Suite” office spaces that have virtual packages that I describe next.

The beauty of “Executive Suite” offices

If you are meeting with clients alot or need to get your small team out of the house but are not ready or staffed high enough to justify a dedicated office space, these “Executive Suite” offices are great. They offer virtual plans that you can use a certain amount of hours to get an office to work in or use their beautiful conference space for client meetings. Plus they offer voice services to give you a centralized phone line with a real person answering the phone and access to other concierge services that can help you so you don’t have to pay for an assistant.

Have you thought of co-working?

If you are on your own and plan to stay that way and the “Executive Suite” is a little too expensive, there is an emerging model that blends the “Executive Suite” with the “Work at Home” model. It is called Co-Working and it is essentially renting your own cubical on a part-time, full-time or dedicated basis. It is an open space that blends together all types of consultants, freelancers, artists into one space. It usually has a conference room and a fun room along with a shared kitchen. Examples of this are Independents Hall in Philly and LaunchPad in Austin, TX. For a complete list of coworking spaces, check out the CoWorking Wiki.

Sublease, sublease, sublease

When you are ready for office space of your own, you might want to consider sub-leasing space first. We found this effective because we knew we were growing fast and didn’t want to commit to anything long term. There are always companies that have leased too much space than they need. Talk to local real estate agents or work your local chamber to find companies that are looking for companies they can sublease to quickly. This will buy you enough time to get to a point where you stabilize on your company size and will be ready for space of your own.

Getting a better space doesn’t really change anything, except how much you pay every month

As you prepare for getting your first dedicated office space, remember this simple thing: Better space doesn’t change anything, except how much you pay every month. If you are prepared to go this route and can do it to serve your ego, go for it. But don’t come back to me when you have to cut costs and are staring at that massive lease bill every month.