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	<title>Comments on: The Rule of Brand, SEO, Trust and Marketing</title>
	<atom:link href="http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/</link>
	<description>Business and Technology with Common Sense</description>
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		<title>By: Mark Drapeau</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47281</link>
		<dc:creator>Mark Drapeau</dc:creator>
		<pubDate>Fri, 15 May 2009 11:19:25 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47281</guid>
		<description>That&#039;s good advice! If only more people cared to take it.</description>
		<content:encoded><![CDATA[<p>That&#8217;s good advice! If only more people cared to take it.</p>
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		<title>By: Addison</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47280</link>
		<dc:creator>Addison</dc:creator>
		<pubDate>Thu, 14 May 2009 22:51:24 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47280</guid>
		<description>That is too funny. He does seem like his feelings were hurt, you may have lashed out a little - however, when it comes down to it that was on a private level and not on a web-wide level from what I understand.</description>
		<content:encoded><![CDATA[<p>That is too funny. He does seem like his feelings were hurt, you may have lashed out a little &#8211; however, when it comes down to it that was on a private level and not on a web-wide level from what I understand.</p>
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		<title>By: Anthony</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47279</link>
		<dc:creator>Anthony</dc:creator>
		<pubDate>Thu, 14 May 2009 16:21:58 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47279</guid>
		<description>I couldn&#039;t agree more.  While I wouldn&#039;t put this guy on the same level as other big name bloggers mentioned here, I have heard of him...with mixed reviews.

After reading the brand that is Aaron Brazell, he seems to be full of himself and not even a competent blogger.  If this is his offering, I&#039;m not buying any.</description>
		<content:encoded><![CDATA[<p>I couldn&#8217;t agree more.  While I wouldn&#8217;t put this guy on the same level as other big name bloggers mentioned here, I have heard of him&#8230;with mixed reviews.</p>
<p>After reading the brand that is Aaron Brazell, he seems to be full of himself and not even a competent blogger.  If this is his offering, I&#8217;m not buying any.</p>
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		<title>By: John</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47278</link>
		<dc:creator>John</dc:creator>
		<pubDate>Thu, 14 May 2009 06:30:39 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47278</guid>
		<description>I feel this too. Didn&#039;t really go deep into the details, but this is my first impression...</description>
		<content:encoded><![CDATA[<p>I feel this too. Didn&#8217;t really go deep into the details, but this is my first impression&#8230;</p>
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		<title>By: Craigslist Search</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47277</link>
		<dc:creator>Craigslist Search</dc:creator>
		<pubDate>Thu, 14 May 2009 05:36:18 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47277</guid>
		<description>ShoeMoney is not a blogging authority. He is just a fat guy who makes money and doesnt share it, IMO</description>
		<content:encoded><![CDATA[<p>ShoeMoney is not a blogging authority. He is just a fat guy who makes money and doesnt share it, IMO</p>
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		<title>By: bigpapi</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47276</link>
		<dc:creator>bigpapi</dc:creator>
		<pubDate>Wed, 13 May 2009 22:59:21 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47276</guid>
		<description>Shoemoney is very cocky, and I think his feeling were hurt by the fact that you did not join his groupie list. That was a major blow to his ego.</description>
		<content:encoded><![CDATA[<p>Shoemoney is very cocky, and I think his feeling were hurt by the fact that you did not join his groupie list. That was a major blow to his ego.</p>
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		<title>By: Joel McLaughlin</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47275</link>
		<dc:creator>Joel McLaughlin</dc:creator>
		<pubDate>Wed, 13 May 2009 20:48:03 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47275</guid>
		<description>I want to come out and state my opinion on this one, but unfortunately I am always hesitant to jump in to arguments unless I was there and had an insiders perspective.

One thing I always stick to when I get in to an argument or have a problem with someone is this. I go directly to them so that I keep the amount of confrontation to a minimal and don&#039;t try to attack others.

This is an unfortunate circumstance</description>
		<content:encoded><![CDATA[<p>I want to come out and state my opinion on this one, but unfortunately I am always hesitant to jump in to arguments unless I was there and had an insiders perspective.</p>
<p>One thing I always stick to when I get in to an argument or have a problem with someone is this. I go directly to them so that I keep the amount of confrontation to a minimal and don&#8217;t try to attack others.</p>
<p>This is an unfortunate circumstance</p>
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		<title>By: Aaron Brazell</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47274</link>
		<dc:creator>Aaron Brazell</dc:creator>
		<pubDate>Wed, 13 May 2009 18:15:38 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47274</guid>
		<description>No I didn&#039;t. Both of those guys are actual friends of mine.</description>
		<content:encoded><![CDATA[<p>No I didn&#8217;t. Both of those guys are actual friends of mine.</p>
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		<title>By: bigpapi</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47273</link>
		<dc:creator>bigpapi</dc:creator>
		<pubDate>Wed, 13 May 2009 17:09:42 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47273</guid>
		<description>Damn, Shoemoney trying to take you out. What are you going to do?</description>
		<content:encoded><![CDATA[<p>Damn, Shoemoney trying to take you out. What are you going to do?</p>
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		<title>By: Daniel</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47272</link>
		<dc:creator>Daniel</dc:creator>
		<pubDate>Wed, 13 May 2009 15:23:24 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47272</guid>
		<description>&quot;Class is adjourned&quot; - how pretentious.  There&#039;s a major difference between writing with authority and writing with arrogance.  This post certainly doesn&#039;t further your brand as authoritative.  All told, you strike me as more pretender than contender.</description>
		<content:encoded><![CDATA[<p>&#8220;Class is adjourned&#8221; &#8211; how pretentious.  There&#8217;s a major difference between writing with authority and writing with arrogance.  This post certainly doesn&#8217;t further your brand as authoritative.  All told, you strike me as more pretender than contender.</p>
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		<title>By: Bachus &#38; Schanker</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47271</link>
		<dc:creator>Bachus &#38; Schanker</dc:creator>
		<pubDate>Wed, 13 May 2009 03:50:08 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47271</guid>
		<description>Should have milked it dude ;)
http://outspokenmedia.com/online-marketing/leveraging-negative-press/</description>
		<content:encoded><![CDATA[<p>Should have milked it dude ;)<br />
<a href="http://outspokenmedia.com/online-marketing/leveraging-negative-press/" >http://outspokenmedia.com/online-marketing/leveraging-negative-press/</a></p>
]]></content:encoded>
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		<title>By: Jack</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47270</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Wed, 13 May 2009 03:24:05 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47270</guid>
		<description>Just one question - did you really use the names of Darren Rowse and Brian Clark to front your project when in fact they had nothing to do with it?

If so, that&#039;s an INCREDIBLY sleazy move...........add me to the list of customers/readers who would never give you a shred of credibility.</description>
		<content:encoded><![CDATA[<p>Just one question &#8211; did you really use the names of Darren Rowse and Brian Clark to front your project when in fact they had nothing to do with it?</p>
<p>If so, that&#8217;s an INCREDIBLY sleazy move&#8230;&#8230;&#8230;..add me to the list of customers/readers who would never give you a shred of credibility.</p>
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		<title>By: Jared O'Toole</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47269</link>
		<dc:creator>Jared O'Toole</dc:creator>
		<pubDate>Tue, 12 May 2009 19:46:40 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47269</guid>
		<description>All press is good press! You will always have critics but you have to embrace them. If your making enough noise so somebody takes the time to be a critic of you then you are doing something right. Embrace these things and make the effort to point them out. Show everyone all sides of you and your company. Not everyone will like it but the  people that do will love it!</description>
		<content:encoded><![CDATA[<p>All press is good press! You will always have critics but you have to embrace them. If your making enough noise so somebody takes the time to be a critic of you then you are doing something right. Embrace these things and make the effort to point them out. Show everyone all sides of you and your company. Not everyone will like it but the  people that do will love it!</p>
]]></content:encoded>
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		<title>By: John Flanagan</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47268</link>
		<dc:creator>John Flanagan</dc:creator>
		<pubDate>Tue, 12 May 2009 19:40:07 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47268</guid>
		<description>Aaron,

Thanks for your response. That&#039;s right, keep digging that hole a little deeper!

Every marketer knows it&#039;s not just about reaching out to current readers and current customers, but potential new ones.

You&#039;ve just eliminated your chances of acquiring my business and readership. What does that say about me as a customer? Nothing. What does it say about your brand? That it can&#039;t always be trusted.

My knowledge of your brand indicates that you&#039;ll likely respond by saying something along the lines of, &quot;I didn&#039;t need your business anyway. You&#039;re not as important as I am. You&#039;re a small fish.&quot;

I&#039;m not the one begging for jobs on Twitter -- and my career doesn&#039;t revolve around the shelf life of Wordpress.

Keep digging that hole.

J</description>
		<content:encoded><![CDATA[<p>Aaron,</p>
<p>Thanks for your response. That&#8217;s right, keep digging that hole a little deeper!</p>
<p>Every marketer knows it&#8217;s not just about reaching out to current readers and current customers, but potential new ones.</p>
<p>You&#8217;ve just eliminated your chances of acquiring my business and readership. What does that say about me as a customer? Nothing. What does it say about your brand? That it can&#8217;t always be trusted.</p>
<p>My knowledge of your brand indicates that you&#8217;ll likely respond by saying something along the lines of, &#8220;I didn&#8217;t need your business anyway. You&#8217;re not as important as I am. You&#8217;re a small fish.&#8221;</p>
<p>I&#8217;m not the one begging for jobs on Twitter &#8212; and my career doesn&#8217;t revolve around the shelf life of WordPress.</p>
<p>Keep digging that hole.</p>
<p>J</p>
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		<title>By: Erin</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47267</link>
		<dc:creator>Erin</dc:creator>
		<pubDate>Tue, 12 May 2009 19:17:32 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47267</guid>
		<description>Let the infomercial web guy sell his...whatever it is he sell. Shamwows? The used car salesman and their get rich quick web schemes will bring them nothing but traffic from the same kind of people who watch QVC and &#039;how to flip a house&#039;  all day.

Those of us who know you, know better.

 Let his sheep peddle their Amway and MaryKay while the rest of us do real work.

I was never very sure about  these guys, I sure am now.</description>
		<content:encoded><![CDATA[<p>Let the infomercial web guy sell his&#8230;whatever it is he sell. Shamwows? The used car salesman and their get rich quick web schemes will bring them nothing but traffic from the same kind of people who watch QVC and &#8216;how to flip a house&#8217; all day.</p>
<p>Those of us who know you, know better.</p>
<p> Let his sheep peddle their Amway and MaryKay while the rest of us do real work.</p>
<p>I was never very sure about  these guys, I sure am now.</p>
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		<title>By: Aaron Brazell</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47266</link>
		<dc:creator>Aaron Brazell</dc:creator>
		<pubDate>Tue, 12 May 2009 18:45:56 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47266</guid>
		<description>What have I done for you? Nothing. What have I done for my clients? Plenty.

You&#039;re not my customer or my reader. Therefore, my brand value to you is moot.

Thanks anyway.</description>
		<content:encoded><![CDATA[<p>What have I done for you? Nothing. What have I done for my clients? Plenty.</p>
<p>You&#8217;re not my customer or my reader. Therefore, my brand value to you is moot.</p>
<p>Thanks anyway.</p>
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		<title>By: John Flanagan</title>
		<link>http://technosailor.com/2009/05/12/the-rule-of-brand-seo-trust-and-marketing/comment-page-1/#comment-47265</link>
		<dc:creator>John Flanagan</dc:creator>
		<pubDate>Tue, 12 May 2009 18:39:23 +0000</pubDate>
		<guid isPermaLink="false">http://technosailor.com/?p=7500#comment-47265</guid>
		<description>Sorry, but I have to side with Jeremy Schoemaker on this one. His thoughts about you have been mirrored by several others I&#039;ve talked to, which usually isn&#039;t a good sign.

You even said it yourself. You _aren&#039;t_ a marketer, but you write as if you wrote the book on Web marketing. Apparently the people who claim you&#039;re an expert are grossly misinformed.

I wish you would write more about methodologies and practices that have yielded effective results. Instead, you deign to communicate with us heathens who couldn&#039;t possibly hope to know as much as you when it comes to Web marketing.

From my perspective, this is your brand (based on reading you, and reactions from other readers):
- You know how to make Wordpress themes
- You claim you&#039;re the biggest blogger in the DC area
- You claim to have an eye for photography -- I have yet to see any evidence of that.

This is your resume. So what have you _actually_ accomplished? Coming up with original ideas and executing them successfully holds a lot more value than hitching on to someone else&#039;s star in my book. That alone is what should boost a person&#039;s credibility.

What&#039;s that? You _have_ come up with original ideas and executed them? That&#039;s not what your brand is telling me. I&#039;m sure you have a lot of great ideas. You should be known for that, instead of incessant name dropping and potential partner pandering.

Just some thoughts from your neighborhood expert Web marketer.

J</description>
		<content:encoded><![CDATA[<p>Sorry, but I have to side with Jeremy Schoemaker on this one. His thoughts about you have been mirrored by several others I&#8217;ve talked to, which usually isn&#8217;t a good sign.</p>
<p>You even said it yourself. You _aren&#8217;t_ a marketer, but you write as if you wrote the book on Web marketing. Apparently the people who claim you&#8217;re an expert are grossly misinformed.</p>
<p>I wish you would write more about methodologies and practices that have yielded effective results. Instead, you deign to communicate with us heathens who couldn&#8217;t possibly hope to know as much as you when it comes to Web marketing.</p>
<p>From my perspective, this is your brand (based on reading you, and reactions from other readers):<br />
- You know how to make WordPress themes<br />
- You claim you&#8217;re the biggest blogger in the DC area<br />
- You claim to have an eye for photography &#8212; I have yet to see any evidence of that.</p>
<p>This is your resume. So what have you _actually_ accomplished? Coming up with original ideas and executing them successfully holds a lot more value than hitching on to someone else&#8217;s star in my book. That alone is what should boost a person&#8217;s credibility.</p>
<p>What&#8217;s that? You _have_ come up with original ideas and executed them? That&#8217;s not what your brand is telling me. I&#8217;m sure you have a lot of great ideas. You should be known for that, instead of incessant name dropping and potential partner pandering.</p>
<p>Just some thoughts from your neighborhood expert Web marketer.</p>
<p>J</p>
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