SXSWi at the Austin Convention Center

Working SXSW (And How I Will Be Hired)

SXSW Interactive is now over and with it comes a big long exhale. For those who were here who I saw, it is always good to catch up and meet new people. For those I missed, let’s connect online somewhere.

This year I came with one goal in mind: to find a job. I didn’t come for the parties. I didn’t come for the constant, lame fist pumping and business card sluttery. I came to find a job. To that end, I did not get a badge. That may seem counter-intuitive but, in fact, worked tremendously in my favor. Every day of the event, I tracked down people who I thought could help me in some way. Shameless? Perhaps. The reality is that karma is always something that goes around.

Photo by AllAboutGeorge on Flickr

I’m not about to do the namedrop thing where I list everyone I talk to. That’s lame and it’s really no one’s business but mine. But what I do want to address what I do because, as much as I have been a public face, there are a lot of public faces and it’s become clear over the past few months that a lot of people really have no idea what I do or what I want to do. They want to help, but when all I can be introduced to an executive at a company as, “a really famous blogger,” then there is a disconnect in my own personal messaging. As more companies are discovering that I am on the market, they really want to know what I’m about.

In short, my official bio can be summed up as: “I am a business-savvy author and PHP developer who has led development teams, managed technical product lifecycles and have built up enough social capital and marketing prowess to put any agency to shame.”

In greater detail, I come from a PHP development background having coded for the last 10 years. I still do that. As part of that, I have been part of the WordPress community as a core contributor for years and have built a reputation as a high-end WordPress “data guy” (as opposed to a design guy). I build plugins and do architecture stuff, for the uninitiated. I have led development teams. Remotely. Which is hard to do. We built products for the internal growth, analytics and monitoring of our company and for our investors. Very nimble, very small, very distributed teams.

Somewhere in the past five years, I became a marketer. Not really because I don’t have a degree in communications and I don’t really do marketing. But I know how to do marketing well and can run circles around Agency types who like to ask, “Do you have Agency experience?” and then don’t want to talk because I don’t. Son, I could school your entire Agency.

I came to SXSW to find a job. Specifically, I came to find a job in Austin or a job where I could at least move to Austin. I have several solid leads from the resulting conversations and introductions. I did it by being real and not trying to be someone bigger than I am. I did it by acknowledging my own strengths. And my own weaknesses. I didn’t get caught up in the scene. It’s a distraction.

As a result, for the first time in four years, my SXSW experience was better during the day than at night during all the parties.

I don’t know if I will find the technical job with a business and public-side interface that I’m looking for. But I do know that there are people now who know that I can run a development team to build a kickass product that is going to need the grassroots, public-facing social capital that I’ve built up. I think I met a few this week. Here’s to hoping.

Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.

6 thoughts on “Working SXSW (And How I Will Be Hired)

  1. Really super post, Aaron and I really hoping for the best for you with the job situation. Whatever comes your way (and it will) – you will rock it :)

    Was good to touch base with you in Austin – take care!

  2. Interesting approach to SXSW. I’ve always wanted to go but haven’t had the funds to go on my own and haven’t had an employer who would see any value to them. I’ve wondered if there were enough decision makers there to make it worth sacrificing and planning to go on my own next year vs a lot of worker bees there for the thrill?

  3. I have come across your blog from time to time. I’ve always found it to be intelligently written and interesting. I am sure someone will see the genius behind the site and hire you!

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