Platforms vs. Products: Google Does Some Soul Searching October 13, 2011 Aaron Brazell Aaron Brazell A rant from a Googler comparing Amazon’s focus on a platform vs Google’s focus on products. Fundamental. Aaron Brazell Aaron Brazell is a Baltimore, MD-based WordPress developer, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.