Geoff Livingston

Geoff Livingston

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When a Brand Fades

November 1, 2007

 Today is the New, New Internet Conference, the biggest web 2.0 conference on the Eastern Seaboard this fall. More than 800 attendees are expected. The roster of speakers is impressive. The conference will focus on the larger business aspects of the new Internet economy.
Though I am one of the speakers, I will be in the [...]

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Rant: Silicon Valley Fenetics

October 25, 2007

Yes, intentionally misspelled. Phonetics.
Phonetics and mashup are all the rage in Silicon Valley web 2.0 start-up naming conventions right now.  When it was Digg, FaceBook and Skype, this was different.  It was cool, fresh and neat.  You could not help but ask yourself, what’s that?!?
Now, it’s not cute anymore (’sup Pownce and Jaiku!). Instead it signals, “Oh, [...]

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From Hell to Heaven?

October 18, 2007

Remember Dell Hell? Jeff Jarvis used the BuzzMachine to slam Dell for his horrific customer experience buying a laptop two years ago. This series of posts epitomized growing dissent against the company, and served as a channel to punish the Texas computer maker for bad products and customer service experiences.
A lot has changed since then:

Michael [...]

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Down with the Press Release!!

October 11, 2007

First of all, thank you, Aaron, for asking me to contribute to Technosailor. It’s great to be here, and also serving a readership that’s not in the insular marketing blogosphere bubble.
The best thing about writing for you (as opposed to communicators) is that you already understand that PR and marketing sucks. I don’t need to [...]

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