Steven Fisher

Steven brings a history of successfully designing and launching products for Fortune 500 and emerging technology companies. He is currently CEO of the SlipStream Group, a global solutions provider offering consulting services and technology solutions for the air taxi and air charter market. Prior to SlipStream, he was founder of AppSolve, a product management and marketing consulting firm where he was responsible for managing product lines with a value $600M in revenue. Mr. Fisher has also held key product engineering and management positions at IKON, USConnect, Ryland and Wells Fargo. Mr. Fisher advises individuals on how to brand and market themselves within their organization and is doing research for a book on personal branding about how people can build a “Brand You” for themselves in their career. On a personal note, he is an avid pilot, musician and photographer. He currently resides in Columbia, MD, USA.

Recent Posts From this Author

Rules for Entrepreneurs - Avoid relying on a few whale customers

As you build your business the thing you need the most are customers. They are what provide you cash flow and a track record to win new customers. Getting the first few are the hardest because they are usually buying from you and believe in your ability to deliver. This is one of your greatest strengths, but over time, it can become one of your biggest liabilities. Let me explain…

Marketing Plan Series: Part 4 - Objectives

In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you execute your business on a daily basis.

6 Steps to Successful Small Business PR

Most of us that have a small business look at PR with either a “I can’t afford a PR firm” or “Why do I need PR in first place” attitude. I am here to show that every business needs some type of PR to make their business a success. It all starts with a plan….

Rules for Entrepreneurs - Outsource what you suck at

As an entrepreneur you are most likely doing 100 things at once. This is to be expected in the beginning but over the long term it can overwhelm you and burn you out. So what do you do?

Outsource most of it to someone else. Here’s how…

Marketing Plan Series: Part 3 - Problems and Opportunities

As we discussed in Part 2 - Situational Analysis, there is room for the SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. However, what I like to do is take a separate section that really dives into the opportunities and problems deeper so that they can be addressed by specific marketing strategies.