Steven Fisher

Steven Fisher Steven brings a history of successfully designing and launching products for Fortune 500 and emerging technology companies. He is currently Managing Consultant of AppSolve, a product management and marketing consulting firm where he was responsible for managing product lines with a value $600M in revenue. Mr. Fisher has also held key product engineering and management positions at IKON, USConnect, Ryland and Wells Fargo. Mr. Fisher advises individuals on how to brand and market themselves within their organization and is doing research for a book on personal branding about how people can build a “Brand You” for themselves in their career. On a personal note, he is an avid pilot, musician and photographer. He currently resides in Columbia, MD, USA.

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Term Sheets Series Introduction (Classic)

December 3, 2008

I have read Brad Feld’s blog “Feld Thoughts” for some time now.

Although I haven’t met him in person, I have exchanged e-mails a number of times and will say that he is a very insightful guy. I hope to move to Denver or buy a place there soon, so I owe him a beer for all his good advice.

Plus he is a huge 24 fan like me, so that gives him the extra gold star.

About a year ago, he started a series on “Term Sheets”. It is located here and it is what I will mirror in its structure. Why mess with a good thing, right?

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Bubble, bubble, bubble – In Private Equity not Web 2.0 (Classic)

November 29, 2008

Being a serial entrepreneur I have been through many business cycles, but the Internet boom of the late 1990’s was an extremely heady time. People were so enamored with what the Internet could do, every one really believed that the old rules didn’t apply.

The reality was that those rules applied more than ever and with the crash in the early part of the century we have tried to learn our lesson.

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5 Things Small Businesses Can Do To “Be Green”

August 7, 2008

The last few years have really seen a push toward making everything “green”. Generally this means supporting efforts and organizations that help the individual offset their “carbon footprint” or the environmental impact they have on planet earth. On the business side, large companies in the past did things like installing systems to make their buildings more energy efficient or improve sustainability. What characterizes a green business is that it is run in such a way as to conserve natural resources, eliminate waste and remain ecologically in balance. So where does that leave small businesses?

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Rules for Entrepreneurs – Avoid relying on a few whale customers

June 19, 2008

As you build your business the thing you need the most are customers. They are what provide you cash flow and a track record to win new customers. Getting the first few are the hardest because they are usually buying from you and believe in your ability to deliver. This is one of your greatest strengths, but over time, it can become one of your biggest liabilities. Let me explain…

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Marketing Plan Series: Part 4 – Objectives

June 18, 2008

In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you execute your business on a daily basis.

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6 Steps to Successful Small Business PR

June 12, 2008

Most of us that have a small business look at PR with either a “I can’t afford a PR firm” or “Why do I need PR in first place” attitude. I am here to show that every business needs some type of PR to make their business a success. It all starts with a plan….

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Rules for Entrepreneurs – Outsource what you suck at

June 11, 2008

As an entrepreneur you are most likely doing 100 things at once. This is to be expected in the beginning but over the long term it can overwhelm you and burn you out. So what do you do?

Outsource most of it to someone else. Here’s how…

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Marketing Plan Series: Part 3 – Problems and Opportunities

June 9, 2008

As we discussed in Part 2 – Situational Analysis, there is room for the SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. However, what I like to do is take a separate section that really dives into the opportunities and problems deeper so that they can be addressed by specific marketing strategies.

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Interview with the Entrepreneur: Jesse Thomas of JESS3

May 30, 2008

I recently had the opportunity to speak with Jesse Thomas of JESS3 an innovative design firm here in the DC area. He has been working hard to create a business that is not just about design but about transforming the innovation process and working with the startups that will one day change the world.

So let’s get started….

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Rules for Entrepreneurs: You Don’t Need Swanky Office Space

May 29, 2008

When I started my first company, AppSolve, in 1999 it was the height of the Dot-Com boom and companies were raising massive amounts of money and staffing quickly without even making a dime yet and most not knowing how fast or whenever they would be able to. One symbol of this era was paying for [...]

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Marketing Plan Series: Part 2 – Situational Analysis

May 28, 2008

The Situational Analysis is probably one of the hardest sections you will right because you are essentially laying out how the product will function in various environments and how it will be perceived in the marketplace. Let’s start with product analysis and discussing the market…

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