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As an entrepreneur you are most likely doing 100 things at once. This is to be expected in the beginning but over the long term it can overwhelm you and burn you out. So what do you do?

Outsource most of it to someone else. Here’s how…

As we discussed in Part 2 – Situational Analysis, there is room for the SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. However, what I like to do is take a separate section that really dives into the opportunities and problems deeper so that they can be addressed by specific marketing strategies.

I recently had the opportunity to speak with Jesse Thomas of JESS3 an innovative design firm here in the DC area. He has been working hard to create a business that is not just about design but about transforming the innovation process and working with the startups that will one day change the world.

So let’s get started….

When I started my first company, AppSolve, in 1999 it was the height of the Dot-Com boom and companies were raising massive amounts of money and staffing quickly without even making a dime yet and most not knowing how fast or whenever they would be able to. One symbol of this era was paying for [...]

The Situational Analysis is probably one of the hardest sections you will right because you are essentially laying out how the product will function in various environments and how it will be perceived in the marketplace. Let’s start with product analysis and discussing the market…

Your marketing plan should be the reference document you use as a basis to execute your marketing strategy. It sets out clear objectives and explains how you will achieve them. Perhaps most importantly it looks at how you can ensure that your plan becomes reality. It is funny, when you start writing a series like this you start with the Summary section because it is first in the document. However, it is usually the last thing you write. So how can you write a summary without knowing the content you are summarizing?