Mike Dougherty

Anything but conventional, the owner of Wicked Java Design Studio, Mike Dougherty shares his thoughts on marketing and design in his blog series with his usual direct, candid and irreverent style. Mike pulls no punches in explaining the marketing and design world. In between pots of coffee, Mike manages to work on a wide range of projects, talk all things geek and find something out of every day to laugh at. Thrown in are his views on the impact of viral marketing, the drawbacks of hiring cheaply, the unwritten rules of design and much more.

Recent Posts From this Author

Viral Marketing…are you sick yet?

So often buzz words turn into marketing terms. Often enough, the strongest of the marketing terms become engrained into our everyday speech. Viral Marketing is one of the latest.

Marketingterms.com defines Viral Marketing as:

“Marketing phenomenon that facilitates and encourages people to pass along a marketing message.”

The Difference Between Designers and Marketers

Aaron, Technosailor himself, sent me an email after my last post where someone inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing entry worthy. This won’t be as snarky as my usual posts, but then again I’ve been known to surprise myself now and then.

Who are you designing for… you or your customers?

When it comes down to it, you aren’t the one buying your own products. So before you start your next project ask yourself one simple question…who am I trying to reach with this?

But this worked four years ago?

The reality is that today’s buyer is getting younger and younger. These potential clients are becoming savier to the lack of time or effort you put into your whatever it is. They really don’t want you to dust off the remaining brochure from four years ago you somehow still have and parade it around at a networking function. They want the latest and greatest.

Driving Customers to Your Site

What was the last website you were directed to that kept your attention?How do you learn about most websites or businesses you visit? Today I talk a little about driving people to your site.