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Aaron Brazell, Featured

The WordPress Bible

A few months ago, I let you know that WordPress Bible: Second Edition was available for pre-order. That has changed. It is now out and available to be ordered. Amazon, as usual, is the best way to order it.
This edition of my book has 60 new pages in it and covers up to WordPress 3.1. So all that stuff about post formats, custom post types, custom taxonomies, the merge of WordPress MU into WordPress as Multisite, the terminology changes… all of it…. covered in this book.

Aaron Brazell, Featured

Venture Capital Irony, Bubbles and Booms

Late in 2008, after the rest of the economy crashed and burned due to the housing crisis, the tech sector seemed to be fairly resiliant. Maybe it’s the nature of the industry… less money at stake, generally, in tech VC deals than other industries. For instance, Biotech.

That all went out the window when Valley-based VC behemoth, Sequoia Capital, gathered a now-infamous meeting of all its portfolio companies and gave them what can only be described as a “the sky is falling” lecture.

Aaron Brazell, Featured, Hall of Fame

The Most Expensive Question

The most expensive question you can ask a consultant is, “What else do you recommend?”
This seems like a simple thing. At least if you’re a consultant. Potential clients approach you and they know they need something done. They may have a good idea of what that something is and they may even be able to provide a wish list of things to get done. However, for all that preparedness they ruin it all for their budget by asking, “What else do you recommend?”