Aaron Brazell

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Everything I Needed to Know About Entrepreneurship, I learned from Star Wars

Star Wars. The original Star Wars. Perhaps those movies were defining films of our time. Though the first title (aptly numbered Star Wars IV) was filmed in the late 1970s, it continues to define movie nerddom today. Of course, Star Wars has seen somewhat of a renaissance due to the licensing of the intellectual property for the creation of video games like LEGO™ Star Wars and the continual memeage (is that a word?) of Yoda and Darth Vader quotes.

copyblogger

EXCLUSIVE INTERVIEW: Copyblogger Brian Clark Leaves DIYThemes/Thesis Theme

A few weeks ago, Brian Clark of Copyblogger.com confided in me that he was leaving DIYThemes, and splitting paths from the embattled Thesis theme and lead developer Chris Pearson. He agreed to do an interview with me exclusively about this news. This is the entire transcript of that interview.

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I’m Pro Choice. I’m Android.

We in the tech world are a fickle bunch. On one side of our brain, we scream about openness and freedoms. We verbally disparage anyone who would dare mess with our precious Internet freedoms. Many of us, especially in my WordPress community, swear allegiance to licensing that ensures data and code exchanges on open standards.

Cage Match!

Battle of the Titans: Premium Theme Framework Smackdown

I have provided updates for the problems reported with each theme on their pages in this report. We can provide one update per framework as long as something significant has changed (as in a new release of the theme). For a few days now, I’ve been looking closely at the […]

What's the Point?

The Most Expensive Question

The most expensive question you can ask a consultant is, “What else do you recommend?”
This seems like a simple thing. At least if you’re a consultant. Potential clients approach you and they know they need something done. They may have a good idea of what that something is and they may even be able to provide a wish list of things to get done. However, for all that preparedness they ruin it all for their budget by asking, “What else do you recommend?”

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First Mariner Bank: A New Shining Star in Social Media PR

For all the fuss that has been made about Dell, Zappos, Comcast, JetBlue and a whole host of other big names utilizing Twitter and other forms of social media for their messaging and client support, there is one that stands out to me as the most impressive. I say this […]

resume

Your Resumé is Causing Hiring Companies To Laugh At You (Revised)

I wrote this article, originally on August 2, 2007, long before the current economic slowdown and jobless numbers. The Department of Labor is reporting a national 8.5% unemployment rate, a number we have not seen since 1983. Nearly 1 in 10 Americans have no job, and those are just the […]

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5 Things I Learned from Nuclear Winter

Nuclear Winter. It’s the time period after a holocaust that can last for hundreds of years, making the surrounding landscape around ground zero uninhabitable due to radiation. It is the death of life and the birth of a new holocaustic life. We’ve never actually had an actual nuclear winter on […]

joboffer

Don’t Quit that Job Just Yet

The economy has everyone shaky, even those in the web space who have been largely unaffected, so far, by the ups and downs in the market. The Web market is largely filled by companies who have, at best, private equity via venture capital or angel funding, or they simply are bootstrapping and don’t have any outside investment.

pcloadletter

Everything I Needed to Know about PR I learned from Office Space

The funniest movie I ever saw is a late 90s geek favorite film Office Space. I know you all have seen it. And if not – put the kids to bed and go watch it now. Really. It’s not only funny, but it might just be the one thing that PR folks need to not be laughed at by social media people. Trust me on this. And to prove my point, I shared these thoughts this past weekend with some really great PR people that are trying to do it effectively in Boston.

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