I hate social networking

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I hate social networking. I despise it. All of it.

For me it’s a tool (like me, some would say).

“But, Aaron. You have 1500 friends on Facebook and nearly 10,000 on Twitter. You’re lying.”

Oh but I’m not. I used to love social networking. I used to travel to conferences where other social media people were just to, in hindsight, make myself look more like a stud. That’s why there are so many.

I’ve dated or slept with social media women just for access.

I’ve been that guy at SXSW that, as a former Austinite, I now mock. That one cutting to the front of the blocks-long line to a hot party just to utter those predictable, and douchey words, “Do you know who I am?”

I have the cred I so craved. Even years after I stopped the social whoredom. I get added to Social Media lists on Twitter every day? Why? Because someone thinks if you have 10k followers, you must be important, and therefore, you must be “social media”.

I am important. But not in that way. I am important to my 9 year old son who I don’t see nearly as often as I’d like. I’m important to my company because I can take their WordPress life farther than they dreamed.

I’m important to my friends… My real friends. The ones who drink beer with me or wish they were drinking beer with me like they used to.

I’m not important because I have friends or followers. And the quality of my life is not contingent on my social presence. I could give a shit less.

When you introduce me as technosailor, instead of Aaron, you do a disservice to me and you. You are the one caught up in the social insanity. Go drink a beer or watch Breaking Bad or, for god’s sake, go fuck your wife.

Come with me for a minute as I revisit a moment of my life.

It was 1998 and I was in my religious mode. I realize that most readers aren’t aware of this past and really prefer if I don’t get preachy. So I won’t.

But what was said from a pulpit 15 years ago lives on in me, as a life principle.

In the Old Testament book of Joshua, the story is told of the Children of Israel, after a generation of wandering in the Sinai desert after escaping Egyptian captivity, finally had the opportunity to cross the Jordan River into their promised land.

Joshua, their leader, was instructed to construct a monument in the middle of the river where they crossed on dry land. The monument was to be made of 12 stones (representing Abraham’s twelve sons an the tribes of Israel) and it was to be a celebration of gaining the Promised Land.

It would be really easy, after 40 years and finally attaining your goal, to stay there and live life there. Live in that glorious history and moment.

Except they had a job to do and a land to conquer. They couldn’t stay in that moment. They had to move on. That moment was glorious but they couldn’t stay. They had to do work.

And so we come back to social networking. I’ve been on Twitter since early 2007. I’ve been on Facebook since late 2006.

I could live in the glory of the Internet and social networking but I’ve got a life to live.

Some of you are still mindlessly operating with the idea you can make a living doing social media on the Internet. When you simply can’t. Only very few people can do it well.

As the Jordan River became a part of Israel’s every day life, social networking is a part of mine. I use it. I live it. I meet people there. It is not my life. And if its yours, you really need to re-examine your priorities.

Abusing Twitter Direct Messages, Spam and Classlessness

This morning I received a Twitter direct message from the official account for I hate JJ Reddick, one of the best Baltimore sports blogs I know of. I like these guys. I read the blog almost every day and follow many of the writers on Twitter. I live in Baltimore, or as we call it… “Smalltimore”. It’s a small town. You get to know people. You run into them all the time.

(To be fair, I have yet to personally meet any of them, but it’s only a matter of time. Most of the writers are one degree of separation away.)

As a Ravens fan, I am on board with them. I’m a fan. But I’m also a Red Sox fan, which makes for some good-natured rivalry with Orioles coverage. I’m not above a good-natured rivalry and it’s all in fun anyway. Or it’s supposed to be.

The Direct Message was simply:

Can you help me tweet out this link of Machado’s homer from last night? Appreciate it! http://ihatejjr.com/content/manny-machados-game-winning-homer-boston-last-night-was-glorious-gif

There are several things wrong with this DM.

For starters, on the superficial level, I’m a Red Sox fan. Machado’s homerun came against the Red Sox and it proved to be the game winner in the top of the 9th inning. My bio on Twitter is:

Author / Former Austinite / WordPress Developer / Football Fan / Ravens, Red Sox, Longhorns, Terps / Equality and Justice for All

Cut and dry. I label myself as a Sox fan. I tweet about the Sox. It’s obvious I’m a Sox fan. So when asked to spread a link that I don’t like, for fan reasons, I say no.

The second problem with this DM is the abuse angle. It’s a much more fundamental problem than simply a fan rivalry. Whoever sent this DM clearly didn’t know his audience, and it becomes painfully obvious that the account was simply sending a mass DM to all followers for the purpose of driving more traffic to the article. The article is written by a Bernaldo, who I don’t know and am not familiar with. For the sake of not making unnecessary accusations, I’m going to assume he was not the one behind the DM.

This tactic of mass DMming is frowned upon almost universally. The fact that it was to drive traffic, which is directly proportional to ad impressions, makes it spam. This is a much bigger issue than just a fan rivalry.

So I sent this response:

No. I’m a Red Sox fan. Please don’t abuse DM like this… ;)

Note the winky face, the international sign for… “Imma let you finish. I’m not mad, bro”

I also said, ‘Please’.

Within minutes, I receive another DM:

You’re a fucking loser just like your baseball team. Blocked.

And Orioles fans call Red Sox fans classless.

This is a small town. I’m surprised that any publication in this city would respond the way they have as, you know, word gets around. It’s just entirely inappropriate and unprofessional. No skin off my nose, really. However, when it’s pointed out that you made a mistake, complete with a ‘Please’ and winky face, I’d hope that most people would follow up with something more along the lines of: “Whoops. Sorry about that. Didn’t mean to spam you. Hope Machado does it again to your boys tonight”.

But hey, don’t let a little good-natured fan rivalry get in the way of a good money-making traffic push to 4500 of your closest friends?

User Generated Hiring

I was not at the latest incarnation of Social Media Club Austin. I stopped going to SMC back in DC. The reason is… Marketing has usurped social media.

Today, when someone mentions a social media job, it’s almost always a marketing job. This is all wrong. Social media pertains to every industry. Not just marketing. And I’m tired of it being bastardized by coat-riders.

I was using social media in 2000 on forums. It’s how I learned my art. Or the beginnings of it. I started blogging in 2003 long before Twitter, Facebook and LinkedIn.

When panelists say, “I’d look at LinkedIn” or, “I’d look at Facebook” when asked what source they would look to if they could only choose one in the hiring process… I want to smack my face!

Why are you going to rely on user-generated content to validate an employee. Ask Yahoo! And their board how that worked out for them.

I can say anything I want. CS degree from University of Maryland (Go Terps!) and 6 years of experience using social media (true, I was a Twitter early adopter and a Facebook member in 2006 when they opened up their walled garden to non-college students). It doesn’t make it true!

But I’m not the guy they want. They want someone with digital marketing experience.

So why the fuck are they looking at FB or LI??

I mean, the bar is set low, right?

I’ve got 10kish followers on Twitter. I must be important. Maybe not as important as, say, @katyperry, but I must be an awesome communicator…

Hahah. Do you see the bullshit I tweet? And my follower count keeps going up! And people still want to hire me for their bullshit marketing jobs!

Common sense… Checked out.

Ronald Reagan said, “Trust yet verify”. Clearly Yahoo! didn’t do that.

And here’s the crux. You’re trusting marketers looking for a job to paint an accurate picture of themselves on social networks that are infested with self-aggrandizing?

“Oh I know the CEO of Startupr… The instagram of photo sharing”.

O RLY? Do tell!

Fuck that noise.

There’s a reason the FBI, CIA and NSA do extensive background checks and polygraphs. And the polys have to be re-upped. Every 5 years. Do we still trust him? Can we verify? Has he cheated on his wife and is he susceptible to blackmail? Same with credit checks. If he needs money, what will he do with our secrets?

(I’d fail)

So stop blowing smoke and hand-jobbing people. That communication intern may be cheap but he’s got 6 months experience and has no LinkedIn quality.

Look at GitHub. That’s social media. Oh but damn… It’s not marketing. Yeah but the code is public and you can bet on ACTUAL data rather that user-generated data.

By the way… I graduated from Stanford.