As you build your business the thing you need the most are those first customers. They are what provide you cash flow and a track record to win new customers. Getting the first few are the hardest because they are usually buying from you and believe in your ability to deliver. This is one of [...]
June 18, 2008
Marketing Plan Series: Part 4 – Objectives
In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you execute your business on a daily basis. The KnowThis web site has a great explanation of the [...]
June 16, 2008
Doers and Talkers
An impromptu conversation happened last night over on Twitter. The topic began as a discussion over a hypothetical show (video, podcast, whatever) that would reflect the community and not just have the same people. The conversation began because of a discussion over perceived sexism in the social media community where men could do anything, but [...]
June 12, 2008
6 Steps to Successful Small Business PR
June 12, 2008
Driving Customers to Your Site
Ultimately as a graphic/web designer, it’s my job to create designs that, hopefully, will attract the attention of people that view the sites we design for our clients.Through a combination of strong design and stronger content, the website should be a great resource that people not only want to come back to, but want to [...]
June 11, 2008