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8 November 2006 22 Comments

Post Ad-Tech, Post-Election post (or How Many Times can Post be used in a Subject?)

I’m sitting here in Laguardia airport waiting for my flight. It’s pouring outside. I’m already through security. The status of my flight is still questionable. What better to do than reflect a little bit.
First, New York. It’s been a very productive trip for the company but for me I’m not sure what I gained. I [...]

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6 November 2006 4 Comments

Sifting Through the Deluge of Interactive Marketing

Day one on the ground at Ad Tech and I’m a bit overwhelmed. As most readers know, I’m a technologist, not an advertising guru. The terminology makes my head spin. CPMs. ROI. Affiliates. Delivery vehicles. Don’t get me wrong. There are plenty of people here. Lots of great contacts. Contrary to popular belief, I suppose, [...]

31 October 2006 5 Comments

Ad Tech NYC

Sunday, I’m leaving for NYC to join Jeremy and Mark at Ad Tech NYC 2006. I went to NY last year with Jeremy and he attended the conference, but I did not. This year is different.
At b5media, one of our main sources of revenue is advertising and Ad Tech features all the companies demoing their [...]