FTC to Close Loopholes in Blogger-Marketer Relationships

June 22, 2009

Late last night, I came across an AP article that indicated a long awaited smackdown was coming from the FTC regarding paid reviews on blogs. Digging deeper into the article, it seems that the issue is not so much paid reviews as it is proper disclosure and verifiable claims.
In the blog world, we are subject [...]

12 comments Read the full article →

Trends in Publishing, Advertising and Paid Subscription Model

May 27, 2009

The economic downturn is hitting everyone hard. Online content models and advertising is one of the harder hit areas. Long before the beginning of the market freefall, advertising revenues began declining. Evidence shows that, while print and television advertising is declining at an incredible rate, online advertising is not faring much better. The saving grace [...]

21 comments Read the full article →

Appearance on the Mediasphere: Blogging Network, Advertising Networks and the Economy

February 3, 2009

I had an opportunity to appear on the Mediasphere show with Jim Turner. I shared my thoughts on the future of online advertising and advertising networks, a topic that came up again this past weekend with the announcement that Pajamas Media, a conservative political blog and advertising, was closing their ad network.

Take a listen.

1 comment Read the full article →

Gary Vaynerchuck Challenges the Current Marketing Mindset in a Down Economy

November 5, 2008

Tremendous insight from Gary Vaynerchuk of WineLibrary.TV. This man may be the most brilliant marketing mind of our time. I’m pleased to call him a friend.

Early apologies for some of Gary’s language as he is obviously passionate and fired up. Don’t let the language scare you away His message is very important.

1 comment Read the full article →

Consolidation in the Blogosphere – Part II

July 24, 2008

Yesterday, I posted a video that suggested that perhaps a little consolidation needs to happen in the blogosphere. I was not the first. At the time of that recording, it had slipped my mind that Mike Arrington predicted a roll-up of blogs back in March.

Regardless, the issue has sparked a very interesting discussion around the blogosphere. Duncan Riley took the first major step of actually putting out a call to action on the concept of an advertisement federation.

14 comments Read the full article →

Where Social Gets to Business – Panel at GSP East 2008

June 10, 2008

How does traditional advertiging work on social networks? What products and techniques are required to develop a viral marketing campaign? Find out how to use social networks, social advertising, and social applications to reach hundreds of millions of today’s online users.

Read the full article →

Ad Repping

May 28, 2008

So I ask in all humility, and in the spirit of crowd-sourcing, how would you monetize this site if it were yours? What tips can you share with me? Introductions you might be able to make? While I would love to have this conversation in comments, I also recognize that some conversations might be better had in private. So please, email me at aaron@technosailor.com or one of the other methods listed here.

1 comment Read the full article →

Zuckerberg, Quit Insulting Our Intelligence

December 5, 2007

Mark Zuckerberg, the founder and CEO of Facebook has taken one more step in the Beacon war. As we’ve noted, Facebook is wrong to not fully make Beacon an opt-in program, partner companies are wrong for releasing customer data to Facebook and by the way I made a Firefox extension that will help consumers know [...]

8 comments Read the full article →

Companies Using Beacon Will Undoubtedly be Sued

December 3, 2007

Privacy policies. They are the walls of separation that protect users from the over-indulging nature of companies and provide strict legal protections for both the user and the company. Privacy policies are generally penned by lawyers who like writing obscure documents that do these things.
Facebook Beacon, as we talked about, is a major privacy violator. [...]

1 comment Read the full article →

The Only Answer to Facebook Beacon is a Deleted Account

December 3, 2007

Marc Orchant, the other day, announced he was deleting his Facebook profile. For him, it came down to a matter of usefulness. I am considering also deleting my Facebook profile for completely different reasons – Facebook Beacon.
In case you’ve been under a rock for the past few weeks, Beacon is the program that Facebook marketed [...]

5 comments Read the full article →

← Previous Entries