Technosailor.com Readers! Donate today to assist the GlobalGiving Haiti Earthquake Relief Fund in their efforts.

28 May 2008 1 Comment

Ad Repping

So I ask in all humility, and in the spirit of crowd-sourcing, how would you monetize this site if it were yours? What tips can you share with me? Introductions you might be able to make? While I would love to have this conversation in comments, I also recognize that some conversations might be better had in private. So please, email me at aaron@technosailor.com or one of the other methods listed here.

5 December 2007 8 Comments

Zuckerberg, Quit Insulting Our Intelligence

Mark Zuckerberg, the founder and CEO of Facebook has taken one more step in the Beacon war. As we’ve noted, Facebook is wrong to not fully make Beacon an opt-in program, partner companies are wrong for releasing customer data to Facebook and by the way I made a Firefox extension that will help consumers know [...]

5 December 2007 Comments Off

Toyota y sus Comerciales Poco Eticos

La semana pasada escribí un artículo sobre Toyota y el uso adecuado de la reputación de sus productos. Esta semana, Toyota vuelve a ser el tema… pero esta vez por el uso de publicidad poco ética.
Cada persona, compañía o producto tiene lo que llamamos una cuenta de confianza (trust account). Hay acciones que resultan en [...]

3 December 2007 1 Comment

Companies Using Beacon Will Undoubtedly be Sued

Privacy policies. They are the walls of separation that protect users from the over-indulging nature of companies and provide strict legal protections for both the user and the company. Privacy policies are generally penned by lawyers who like writing obscure documents that do these things.
Facebook Beacon, as we talked about, is a major privacy violator. [...]

3 December 2007 5 Comments

The Only Answer to Facebook Beacon is a Deleted Account

Marc Orchant, the other day, announced he was deleting his Facebook profile. For him, it came down to a matter of usefulness. I am considering also deleting my Facebook profile for completely different reasons – Facebook Beacon.
In case you’ve been under a rock for the past few weeks, Beacon is the program that Facebook marketed [...]

28 November 2007 Comments Off

Cómo aprovechar la Reputación de Nuestro Producto

Manejando de regreso a casa estas vacaciones, vi un Toyota accidentado en el borde de la autopista y no pude evitar pensar “Es una trampa!” recordando el famoso comercial de Toyota (click aquí para verlo en YouTube).
En este comercial, el malo de la película se disfraza como una bella modelo en apuros, accidentada al lado [...]