Trends in Publishing, Advertising and Paid Subscription Model

The economic downturn is hitting everyone hard. Online content models and advertising is one of the harder hit areas. Long before the beginning of the market freefall, advertising revenues began declining. Evidence shows that, while print and television advertising is declining at an incredible rate, online advertising is not faring much better. The saving grace in online advertising is that, while it is declining, it is declining at a lower rate than offline advertising.

However, it is still declining.

The days of making money online via advertising would, by most accounts, seem to be over and with it comes the question, “How exactly do we make our industry profitable again?”

Conventional wisdom suggests that there are two models. The first is the advertising model. The second is a paid subscription model. Though we have been brainwashed to expect free at every turn, part of me wonders if a paid subscription model would work better. Surely, readers are willing to pay a small fee for access to valuable content?

For my part, I am considering a switch to a paid model. It is my belief that the content found here is worth paying a small fee for. In exchange, such a model would eliminate advertising and would probably be in the neighborhood of $5 a month. But I want to talk to you first.

Does this make sense to you? Would you be willing to support the emergence of a new model that benefits the larger community and how content business models evolve for a low price?

Appearance on the Mediasphere: Blogging Network, Advertising Networks and the Economy

I had an opportunity to appear on the Mediasphere show with Jim Turner. I shared my thoughts on the future of online advertising and advertising networks, a topic that came up again this past weekend with the announcement that Pajamas Media, a conservative political blog and advertising, was closing their ad network.

Take a listen.

Gary Vaynerchuck Challenges the Current Marketing Mindset in a Down Economy

Tremendous insight from Gary Vaynerchuk of WineLibrary.TV. This man may be the most brilliant marketing mind of our time. I’m pleased to call him a friend.

Early apologies for some of Gary’s language as he is obviously passionate and fired up. Don’t let the language scare you away His message is very important.

Thanks also to Allen Stern for the video: