aol

Aaron Brazell

AOL, 2006 Called and Wants Its Content Commoditization Strategy Back…

It was a Monday like any other Monday. After a weekend of too much drinking, low-key football-centric Sunday celebrations (Go Packers!) and an early night to bed, I woke up this morning in the way I normally do on a Monday: Cursing ye gods of Mondays past, and hoping the day would not turn into the inevitable case of the Mondays that they all do.

Wearily, I reached for my laptop to find out what the Monday morning tech news buzz was and my eyes flew open in surprise: AOL had acquired the Huffington Post for $315M in a hybrid cash and stock transaction. This only a few months after TechCrunch had been acquired, also by AOL, for an undisclosed amount.

Aaron Brazell

Sucks to be a Blog Network These Days

Having come from the blog network space, I have a mostly unique understanding of the difficulties encountered when running a content business. There is always a war between traffic and community, profitability and loss, long term projections and short term realities. It’s not an easy business. It’s even more challenging when you’re a blog network. […]

Aaron Brazell

Transparency and Handling

Transparency happens to be the number one search term for this blog. Don’t ask me how it happened. I’ll simply say that I talk about honesty and transparency quite a bit. The reason is that it is the cornerstone for business and brand. Today at the Interact 2008 conference, AOL founder Ted Leonsis dropped a […]

Venture Files

Young TechStars Become Grizzled TechVeterans

I’m not usually one to cover breaking news, but this demands it. Not so much because Boulder-based SocialThing is a great company or that they are a particularly good example of a great company acquired by an even greater company. Frankly, it’s neither. But it deserves a huge congratulations nonetheless. TechStars, a YCombinator-style early incubation […]